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GIVING FASHION A NEW SPIN, ALWAYS!
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
  • By - Aanchal
  • / 7 MIN READ
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
Creating a brand through licensing
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
  • By - gargi
  • / 5 MIN READ
This is how DUKE aims to take a leap in business through licensing
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
  • By - gargi
  • / 6 MIN READ
Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
WWE expanding possibilities beyond Sports merchandise
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Creating a home-grown sportswear label
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
Penetrating deeper into Indian retail through licensing
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
  • By - gargi
  • / 4 MIN READ
Licensing a win-win for all
Started off as a corporate gifting brand, Swiss Military has scaled up by leaps and bounds and is looking to become lifestyle brand in affordable luxury segment through brand licensing, told Anuj Sawh...
Making biz of Licensing plus T-shirts market
While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture in...
  • By - gargi
  • / 5 MIN READ