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ZigZag Vodka Launches in India with Bold Flavours and Modern Appeal
Its clean, smooth profile and carefully developed flavour range are aimed at those who enjoy exploring their palate with confidence and flair.
Bisleri International X Apparel Group Roll Out Regional Growth Strategy
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
DeVANS Unveils Sleek New Look for Six Fields Premium Beers
Further broadening its appeal, DeVANS has recently introduced two new lagers under the Six Fields umbrella — Six Fields Pilsner and Six Fields Brute.
Hell Energy Drink Names Shreyas Iyer as Brand Face in India
Shreyas joins the global ambassador lineup alongside Michele Morrone, who represents Hell Energy internationally.
Magic Moments Vodka Welcomes Kriti Sanon as New Brand Ambassador
Known for its vibrant and confident persona, Magic Moments sees this collaboration as a natural fit with Sanon’s fearless and stylish image.
Nestle India Partners with Gamers to Launch NESCAFE Ready-to-Drink Cold Coffee
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
Piccadily Expands Indri’s Global Reach with Collectible 11YO Whisky Release
The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.
Ram Charan Named Campa Brand Ambassador, Launches ‘Campa Wali Zidd’ Campaign During IPL
Campa has announced Ram Charan as its official brand ambassador.
Hamdard Foods India Launches New Hydration and Nutrition Beverages
The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.
Camikara X Fort City Brewing Debut ‘Mridya’ – India’s First Ex-Rum Barrel-Aged Beer
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh.