This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.
The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.