Beverage

The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience

The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.

Campa has announced Ram Charan as its official brand ambassador.

The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.

This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh. 

The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.

As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.

The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.

Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience.

Bringing the catchy tagline “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the campaign film takes a fun and quirky approach to indulgence.

In an unprecedented move, the National Games will feature a fully sustainable beverage solution, alongside several other eco-conscious initiatives.

Godawan Estuary Premium Water marks a significant step in Diageo India’s journey of crafting elevated experiences for discerning consumers.

Grammy-nominated artist Jorja Smith will make her India debut, captivating audiences with her soulful sound.

The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.

The #TwistAndSip campaign marks a significant shift in the Indian beer market, blending convenience, innovation, and style to cater to evolving consumer preferences.

For over five years, BACARDÍ has hosted India’s largest Halloween parties, making CASA BACARDÍ a synonymous name with the festive season.

The FILTR Martini is currently available for purchase in Goa and Maharashtra, with plans for an upcoming launch in Bangalore and Gurgaon.

Packaged in a sleek 180 ml can, each variant is priced at just Rs. 70 (inclusive of all taxes), making it an accessible treat for coffee lovers who crave exotic flavors anytime, anywhere.

This new collaboration with Marvel marks another exciting chapter in Coca-Cola’s ongoing efforts to bring innovative experiences to its global audience.

The new Mango Peach variant delivers a refreshing burst of mango with a peachy twist, capturing the brand’s playful and adventurous spirit.

The collaboration will feature co-branded campaigns, product lines, and experiences that connect the TransformersONE movie with Bisleri's products.

The BACARDÍ Mango Chilli rum balances tangy raw mango, ripe mango sweetness, and a warm kick of chili.

The new cafés will feature a menu that includes a wide range of coffee-based beverages by Rage Coffee alongside Wat-a-Burger’s signature dishes, perfected over the past decade.

The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.

This collaboration represents a perfect fusion of Medusa's renowned brewing expertise and the captivating world of the HBO Original series, "House of the Dragon," creating a truly unique offering in India's beverage market.

The new packaging, available in both tetra packs and bottles, aims to enhance the enjoyment of mango enthusiasts, turning every sip into a memorable experience.

The collaboration between Rahul Mishra and Hoegaarden represents the epitome of sophistication and excellence.

Hoegaarden & Rahul Mishra Join Hands for ‘Summer in a Glass’ Edition

The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.

This latest variant, part of the New World Experiment series by Spaceman Spirits Lab, has been meticulously crafted using botanicals sourced from the breathtaking Kashmir Valley.