desk_view
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Badshah’s Amiri Debut Marks India’s Influence on Global Luxury Fashion
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
Woodpecker Becomes India’s First Cross-Malt Beer with New Packaging Format
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
Crocs Unveils Monsoon Campaign Across Asia With K-Drama and Bollywood Twist
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
UBON Targets High-Performance Audio Segment with SP-85 Launch
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Max Factor Enters Hyderabad via Shoppers Stop, Lulu and Health and Glow
Max Factor’s product range includes foundation, compact powders, lipsticks, mascaras, and other essential makeup items designed to align with Indian skin tones and preferences.
Beauty Startup Mimiq Debuts in India, Targets Inclusive Skincare Space
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
Kalyanamm Enters US Market with Temple Flower-Based Incense Range
With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.
Jockey India Expands Women’s Range Through ‘Bras As Versatile As I Am’ Rollout
The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.