brand licensing and merchandising

This retro jersey was worn by Team India during the historic Australia-India Series 2020-2021.

Superstar entrepreneur Anushka Sharma has launched a new line inspired by the iconic comic hero Chacha Chaudhary and his giant companion Sabu. The quirky new collection of NUSH aims to bring back chil...

Le Tote will now operate 38 brick-and-mortar stores of Lord + Taylor.With the deal closure, Le Tote became the first digitally native brand to acquire an established brick and mortar retailer. The d...

Edgewell Personal Care Brands licensed the Wet Ones trademark to Fetch for Pets, a leading manufacturer of pet products.Fetch?s Wet Ones for Pets is expected to hit the market in Q3 2020. The line...

Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...

Myprotein is launching a Diwali-special gift box this week, containing healthy snacking treats like protein bars, cookies and brownies for fitness lovers in India. The box was launched on 10th...

The Metropolitan Museum of Art has tapped Lisa Silverman Meyers to fill the newly created position of head of licensing and partnerships.In the role, Meyers will oversee the planning, coordination a...

Global Icons has been appointment as the exclusive brand licensing agency for...

DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...

American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...