brand licensing and merchandising

Betting big on the fandom of characters from the satchel of Marvel Entertainment,?skateboarding shoe manufacturer Vans has joined forces with Marvel to?unveil their?entire Marvel collection.

Featu...

WWE has joined forces with mobile game outfit, Reliance Games to launch WWE Mayhem, an arcade action game featuring WWE Superstars and Legends.The game will offer an enhanced gameplay exper...

After Oggy and the Cockroaches, Xilam has signed a presale for its new animated series ?Mr Magoo? to Cartoon Network Asia.As a part of the deal, Cartoon Network Asia will air the 78 x 7-minute s...

in a bid to strengthen its comic brands in Indian market, Graphic India Pte Ltd. has raised $5 million in a round led by Liquid Comics LLC with participation from other investors including Start Media...

Marking it?s foray into the licensing & merchandising, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India.This exclusive merchandise...

Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...

Reckoning the power of Brand Licensing, Piaggio?has forayed into fashion and lifestyle space with its auto brand?Vespa.Industry leading brand licensing agency, Global Icons, brokered the deal betw...

Taking the saga of superpowered sisters Blossom, Bubbles and Buttercup a notch higher, Cartoon Network has?just introduced the fourth member of their crime-fighting team - Blisstina aka Bliss.With ...

Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...