brand licensing and merchandising

In a bid to amp up its presence in merchandise segment, the animation, gaming, live action entertainment production and distribution group DQ Entertainment (DQE) has appointed a bevy of new licensing ...

Expanding into beauty segment, lollipop brand Chupa Chups is joining force with German brand - Essence (Cosnova Beauty) to launch a lollipop frenzy with the trend edition, ?I want candy?.As part...

Rovio Entertainment, popular for its property Angry Birds, has appointed Simo H?m?l?inen as the new head of its brand licensing business.A part of the global strategy, this move is aimed at stren...

With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco...

AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.The company has created around 100 'Pop Art' styles...

As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to?integrate BlackBerry Secure software into both BlackBerry-branded a...

WWE has announced to?launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of?WrestleMania. The online store will retail?WWE merchandise incl...

Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he?is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swaro...

The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.The new custom-inspired Cheftain mar...

American rapper Eminem has inked agreement with US workwear brand Carhartt, which will see the launch of exclusive E13-branded products.The collaboration was developed to help raise funds for the Ve...