Brand licensing

CBS and Viacom have announced senior leadership appointments for ViacomCBS.The appointments will be for revenue lines roles. Each new role will be effective upon closing of the deal to combine CBS a...

Genius Brands International has named Jamie Buono-Sikorskias vice president, marketing.Buono-Sikorski will be responsible for driving brand awareness across all the company?s properties, including...

Firefly Brand Management has helped expand the Masked Republic?s Legends of Lucha Libre?brand with new licensing deals across multiple categories.New licensing deals include: Goodie Tw...

Marvel Entertainment and SiriusXM have signed a multiyear deal that will see Marvel create exclusive podcasts for SiriusXM and Pandora.The deal spans several years and includes multiple podcasts, un...

LEGO has revealed the latest build sets based on ?Star Wars,? ?Star Wars: Rise of the Skywalker? and ?The Mandalorian.?The latest starships and cruisers to enter the LEGO portfolio from ...

Kelvinator, the iconic refrigerator brand that branded itself as the ?coolest one?, is making a comeback in India under Reliance Retail.Reliance Retail, the retail arm of the Mukesh Ambani-led R...

Super Impulse has teamed with Rubik?s Brand to launch the...

Igloo has gone to a galaxy far, far away with the launch of a new collection of coolers inspired by Lucasfilm?s ?Star Wars? franchise.The ?Star Wars? Playmate collection features character...

Musician Pharrell Williams? streetwear brand Billionaire Boys Club ICECREAM has partnered with Nickelodeon?s ?SpongeBob SquarePants? for a new line of apparel.The collaboration is inspired b...

Strax Technologies has reached a licensing agreement with Authentic Hendrix to launch the Jimi Hendrix Collection.The pact calls for the creation and development of a series of limited-edition produ...