Brand licensing

adidas and Electronic Arts revealed the official match ball for the EA SPORTS™ FIFA 20 Global Series on The Road to the FIFA eWorld Cup™, a first in eSports. The digita...

Myprotein is launching a Diwali-special gift box this week, containing healthy snacking treats like protein bars, cookies and brownies for fitness lovers in India. The box was launched on 10th...

Global Sports Brand PUMA...

Flipkart, India?s leading e-commerce marketplace today announced its foray into offering original video content with the launch of ?Flipkart Video Originals?. Integrated within the Flip...

Fashion house Karl Lagerfeld is collaborating with premium Indian brand Cover Story to enter the Indian market.A limited-edition collection is being sold in selected Future Group stores in cities su...

Adidas has partnered with AvatarLabs and Dick's Sporting Goods to create an 8-bit ?Snapchat? baseball title that unlocks access to purchase a pair of cleats in-game.Called Baseball's Next Level...

Patagonia has announced a new branded experiential camping experience in the Torres del Paine National Park, Chile.The Patagonia-described ?glampsground? features 20 high-end yurts, wine tasting...

?Rocket League? developer Psyonix is reportedly considering franchising the title to third parties for use in esports competitions.In a recent interview with Esports Observer,?Jeremy D...

The Care Bears are getting a celebrity makeover as humanitarian organization CAREand 30 celebrities, artists and influencers introduce unique designs for new collectibles as part of International Day ...

Colourpop has launched a cosmetics collection inspired by the Midnight Masquerade line of Disney princess dolls.The collection includes an eyeshadow palette, eight powder blushes/highlighters and li...