Brand licensing

Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the...

Iconix Brand Group has extended its licensing agreement with Revlon for the Ed Hardy brand in the fragrance and personal care categories for an additional four years.Revlon will continue to partner ...

Cartoon Network India,?in collaboration with Quancious, an eco-friendly apparel brand, has launched a unique capsule collection for the eco-conscious fashionista. Weaving pop-culture prints inspired ...

Adidas has partnered with independent fashion label Universal Standard for a line of size-inclusive activewear.The collection will be released later this month in sizes XXS to 4XL. Universal Standar...

Pepsi will mark its foray into the fashion industry through a collaboration with homegrown ready-to-wear label HUEMN, launching at FDCI's upcoming Lotus India Fashion Week SS20.The collection, creat...

After 3 successful editions in Delhi,?global sportswear giant adidas has launched Tango League in Mumbai, which is an initiative conceived to boost the rising fever of football in In...

Disney announced a slate of new products for the upcoming ?Frozen 2? feature film at this year?s Frozen Fest.The new ?Frozen 2? products to be unveiled are for fans of all ages. Announced ...

Blume dolls come packaged in patent-pending flower pots which ?sprout? when water is added and grow dolls with over-the-top hairstyles and accessories.Th...

A new LEGO Speed Champions set has been announced during the unveiling of the new Jaguar I-TYPE 4.Panasonic Jaguar Racing has revealed the new electric race car for season six of the ABB FIA Formula...

BIBA, Indian wear brand added another interesting designer collaboration to its portfolio by announcing a collection with the renowned and award-winning designer Ms. Anju Modi.Anju Modi - the Bajira...