Brand licensing

Common Woman brand would automatically create opportunities in Indian licensing space, that has been dealing with the dearth of female-centric properties

Universal Brand Development has announced the global merchandising program for Jurassic Word sequel, The Fallen Kingdom.In words of Vince Klaseus, President of Universal Brand Development, ?The Ju...

Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...

Comic Con India, a comic-based convention held across several countries, has signed up a unique licensing deal With Archie Comics to bring Archie & The Riverdale Gang to India. Comic Con India &am...

Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...

In a bid to amp up its presence in merchandise segment, the animation, gaming, live action entertainment production and distribution group DQ Entertainment (DQE) has appointed a bevy of new licensing ...

Olympic champion Sir Mo Farah CBE is coming up with a tailored menswear collection in collaboration with Scribe of London.Collection by Mo has been exclusively designed by the gold medal winning Oly...

Hello Kitty?s parent company Sanrio has joined forces with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man.Commenting on the association, Eric Hartness,...

After launching a fashion line inspired by Cartoon Network's Powerpuff Girls,?Moschino has debuted a new spring/summer 2018 capsule collection highlighting the animate...