Brand licensing

The BCBG Max Azria Group has entered an agreement with?Marquee Brands and Global Brands Group?to?sell a majority of its assets, including its IP, inventory and retail store leases, to the latter....

Expanding into beauty segment, lollipop brand Chupa Chups is joining force with German brand - Essence (Cosnova Beauty) to launch a lollipop frenzy with the trend edition, ?I want candy?.As part...

With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco...

One of the most popular brands, Smiley has teamed with footwear brand Crocs to launch a range of Smiley inspired Jibbitz charms this summer.Crocs are best known for their super comfy rubber slip-ons...

AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.The company has created around 100 'Pop Art' styles...

As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to?integrate BlackBerry Secure software into both BlackBerry-branded a...

WWE has announced to?launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of?WrestleMania. The online store will retail?WWE merchandise incl...

Fashion icon Karl Lagerfeld's penchant for jewellery is no secret and taking thsi to next level, he?is about to launch his very own fashion jewellery collection. The fashion icon has chosen the Swaro...

Oban Fashions - the wholly-owned subsidiary of?Rupa and Company Limited, has inked license pact with American company Fruit of the Loom, - a wholly-owned subsidiary of?Berkshire Hathaway Company.A...

The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.The new custom-inspired Cheftain mar...