Brand licensing

American rapper Eminem has inked agreement with US workwear brand Carhartt, which will see the launch of exclusive E13-branded products.The collaboration was developed to help raise funds for the Ve...

Smiley has inked deal?with?leading French supermarket and hypermarket chain Auchan, marking the brand's 20th anniversary....

Betting big on the fervour of Disney's upcoming movie Beauty and the Beast (in cinemas March 17), Swarovski has unveiled a range of licensed?jewelry line inspired by the movie.Created by A...

American fashion retailer Gap has joined forces with Mattel?s brand Hot Wheels to unveil a brand new capsule collection.Design...

Marking its presence in various categories through brand licensing, The Smiley Company has joined hands with Vittel for an on-pack promotion to help promote the water brand's smaller bottles in 2017....

The world?s largest subscription based video service is looking to license?the merchandise rights of its hit TV shows for books, comics and toys.Netflix has al...

Singing sensation Celine Dion has joined hands with The Bugatti Group to introduce her first collection of handbag, luggage and accessory. Crafted by the singer herself, the collection boasts of the m...

Adult coloring books are all the rage with art licensing, and adding a digital aspect to it now Disney has released its own take on the genre by launching the Color by Disney mobile application. The a...

Mandhana Retail Ventures Ltd. (MRVL), a listed company that owns apparel rights for?actor Salman Khan, witnessed a sharp surge in its share price rise Wednesday after the actor's acquittal in an arms...

Bringing the popular series of Breaking Bad to retail shelves, McSidRazz has come up range of merchandise from this series.The deal will feature stationary, wall clocks, badges, fridge magnets and c...