Brand licensing

Emerging as a major threat to Netflix, Amazon has launched its on-demand video service Amazon Prime Video in India last month. And within a short span of time, it has onboarded all the major brands in...

Cosmetics brand Clinique has teamed up with Crayola to develop a limited edition line of lipsticks inspired by the firm?s iconic crayons.Ten of the Clinique?s Chubby Sticks have been colour-matc...

Casio Computer Co., Ltd. has announced the launch of Hello Kitty inspired watch as the latest addition to the BABY-G line of shock-resistant watches for women.Based on the concept of Tough and Cool,...

American clothing and accessories retailer Gap has introduced its first limited edition capsule collection with Disney, featuring the latter?s iconic characters Mickey and Minnie Mouse.The holiday...

Christian Dior Couture has renewed its eyewear licensing agreement with Safilo Group for Dior and Dior Homme sunglasses and optical frames.The contract that includes the design, manufacture and worl...

Honda Motorcycle and Scooter India (HMSI) has joined forces with animated kids character Chhota Bheem to inaugurate?its Road Safety awareness drive at Kidzania, Delhi NCR.Commenting on this develop...

Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children?s entertainment and learning app inspired by Mattel's popular pre...

The largest fashion retailer Zara has extended its partnership with Smiley Company to include a winter collection of handbags and apparel separates. This is Zara?s yet another association with Smile...

Fans of Home Alone will now be able to get their hands on Kevin McCallister and the Wet Bandits in Bobblehead?form.The National...

Cheetos, a snack brand owned by Frito-Lay, a division of PepsiCo, has unveiled the brand?s first-ever online store.The new, limited time e-co...