Brand licensing

For this cricket season, ITC Master Chef Creations and RCB have joined forces to bring authentic flavors right to your doorstep with their traditional recipes that are created by master chefs using age-old techniques with precision.

The deal allows Prime and Prime Video mobile edition members in India to access new shows, strengthening Prime Video India's English language entertainment content.

This agreement allows the digital content-streaming giants to access over 11,000 songs from Zee Music's catalog. Users will be able to create multiple social experiences across YouTube, Facebook, and Instagram using Zee Music's entire catalog.

The collection features beloved characters such as Darth Vader, Yoda, Chewbacca, and Luke Skywalker, among others, in a variety of sock styles, allowing fans to express their love for the franchise in their own unique way.

Within the framework of this partnership, Karan and Moin will be responsible for designing the players' attire for all non-playing events during the season.

The campaign features the dynamic and confident Alia Bhatt and encourages women to be unapologetically themselves.

Tommy Hilfiger has a tradition of collaborating with multi-talented pop culture icons that embody the brand's principles, and this campaign continues that trend.

The line consists of four models with a bold and modern design, demonstrating the brand's commitment to environmental protection.

By partnering with Hrithik Roshan, the brand hopes to draw a parallel between the superstar's versatility and commitment to excellence with that of their products.

The two companies, as part of the PDS Multinational Group, will leverage each other's expertise and experience in a variety of categories including luggage, footwear, gaming, tech accessories, beauty, toys, and gifts.