Brand licensing

The Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience.

It has forged a three-year association, starting with the 2023 cricketing season.

The partnership, which began in 2016, has now been extended beyond 2035, and includes all BOSS and HUGO fragrances for men and women.

The launch of the first new perfume line is scheduled for 2024.

Lil?Goodness, launched in March 2020, has pioneered prebiotic chocolates, super grain teff-based puffs, and prebiotic milkshakes.

The RAS Amenity kit, made without the use of any plastics with 100 percent organic cotton canvas fibers and beautiful Ikat prints, is a symbol of Indian craftsmanship and art.

Just Play's product line of EASY-BAKE ovens, baking sets, and accessories is expected to launch at retail in select markets in 2024.

The 10-year agreement will be in effect until December 31, 2028, with an automatic renewal option of a further five years.

The capsule is available worldwide at selected Bally boutiques, multi-brand stores, online, and dedicated winter pop-up stores across alpine destinations including St. Moritz.

Chef Sanjeev Kapoor will be the brand and growth ambassador for ProV and will help develop new value-added ProV branded dry fruits, nuts, and seeds products tuned to the Indian palate.