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4700BC takes Popcorn to the FIFA World Cup'22
The brand today is present at the FIFA Fan Zones in Qatar and has some of the most innovative and hassle-free options in their ready-to-eat and snacking category.?
Jetpack Moves into Licensing and Brand Management
Jetpack has brought on board Stephen Toye Green as a strategic advisor to help develop the new division.
TUMI Unveils Winter 2022 Campaign Entitled TUMI x McLAREN
The first story launches today and stars South Korean footballer Son Heung-min, whose journey is about perfecting his craft through repetition and demonstrating what it takes to achieve professional success.
Microsoft Pitches 10 yr Licensing Deal to Sony to Appease Regulators
The deal is being pitched by the Xbox maker in an effort to appease European antitrust regulators, who've previously listed the shooter franchise as a point of concern about Microsoft acquiring Activision Blizzard.
MDR Brand Management Drafts First Licensing Deal, Eyes to Build the FIFA Corporate Brand
The first drop of FIFA-branded casual wear, athleisure, footwear, and accessories is sold across shop-in-shops in Korean department stores, including Shinsegae and Lotte, and their respective online platforms.
Igloo Coolers Reveals 'Rick and Morty' Collection
All three special-edition ?Rick and Morty? coolers feature characters from the show.?
Mattel Creations Unveils Digital Collectibles Marketplace
Made for mainstream consumers, the platform will not require users to own cryptocurrency to make purchases and will integrate peer-to-peer trading to allow collectors to trade their digital collectibles in early 2023.
Tokyo Giants Drafts Multi-Year Global Licensing Deal with Fanatics and Nike
The multi-year agreement will see Nike become the Giants? official uniform supplier, with Fanatics to produce and distribute the replica uniforms, branded fan jerseys, and apparel.
Brunello Cucinelli Drafts 10-Year Licensing Deal with EssilorLuxottica
The agreement will run from January 1, 2023, to December 31, 2032, with the first collection set to drop on the market in the first quarter of 2024.
Pardy's Boston Knitwear Brand Drafts NFL Licensing Deal
The multi-year deal, which kicked off in mid-October, has her brand creating thousands of beanies for mostly cold-weather NFL teams.