Collaboration

With this partnership, Crocs aims to expand its cultural and consumer footprint in India by tapping into Rashmika’s pan-India appeal.

This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.

The collaboration comes alongside the relaunch of the brand’s flagship product, Comfort Blue, now upgraded with Smart Fresh Technology.

With this acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will now be part of The Souled Store team.

This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.

The announcement comes as the brand introduces the world’s first Zero Oil Kitchen, a unique concept where food is prepared entirely without oil, cream, or butter.

Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.

The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.

With over 15 lakh happy customers, Zouk continues to grow online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon.

The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.