Collaboration

The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.

Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.

The launch features Mickey Mouse integrated into Fossil’s Heritage design, showcasing a fresh interpretation of the iconic character.

As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.

Rinku Singh will play an active role in raising awareness about the importance of clean and effective supplements, particularly among aspiring and professional athletes.

The pilot utilizes Google Astra's multimodal capabilities to create a smartphone-based assistant that interprets in-store environments in real time.

The original track produced under Air.Wav features emerging Indian hip-hop artists RAK, Tienas, and Feni Fina, supported by producers Dhiraaj and 3BHK.

Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.

Campa has announced Ram Charan as its official brand ambassador.

The new menu item is now available across 1,200+ KFC locations in India, as well as on the KFC app, website,.