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All You Can and Atom Eats Launch Ghee Podi Popcorn in Bold Celebration of Collaboration and Culture
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Badshah’s Amiri Debut Marks India’s Influence on Global Luxury Fashion
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
Royal Enfield and UNESCO Launch Docuseries on Himalayan Heritage in Ladakh
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
Apollo Tyres Extends Global Partnership with Manchester United for Three More Years
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
Bisleri International Joins GMR Rugby Premier League as Official Hydration Partner
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
STRCH & Warner Bros Debuts Limited-Edition Superhero Workout Collection
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
Skechers India Onboards Kartik Aaryan to Drive Lifestyle Footwear Appeal
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
e.l.f. and Pinterest Introduce Game-Changing Personalized Beauty Experience
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.