Collaboration

Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.

The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.

This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.

To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.

The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.

The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.

The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.

As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.

As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.

The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.