expansion

The menu continues to feature North Indian dishes such as chole bhature, dal makhani, Amritsari kulchas, tikkas, and chaap, reflecting influences from Delhi and Amritsar.

The company is expanding its presence to align with evolving demand patterns, where affordability and sustainability are becoming key purchase considerations.

The Hyderabad outlet spans 800 sq ft and follows the brand’s standard store design, featuring a neutral colour palette and structured layouts to highlight its jewellery collections.

The company has built its presence across multiple cities, including Delhi NCR, Lucknow, Kanpur, Indore, Mumbai, Chandigarh, Amritsar, Patiala, Pathankot, Ludhiana, Bathinda, Dehradun, and Rudrapur.

The opening marks the brand’s entry into the city as it continues to scale its footprint across key markets.

Spread across 1,600 sq ft, the new outlet marks the brand’s continued expansion in southern markets and adds to its growing offline footprint.

The store opening was attended by actor Bhumi Pednekar.

The new outlet is located in one of the city’s prominent high street shopping areas and strengthens the brand’s presence in a premium retail market.

The outlet integrates a wine bar and an espresso bar within the same layout, a format that remains relatively limited in the Indian market.

The expansion aligns with Senco Gold and Diamonds’ broader growth plan to strengthen its retail network across India and tap into demand from both metro and non-metro markets.