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Paul & Shark Appoints KL Rahul as First Indian Global Brand Ambassador
The announcement coincides with the launch of Paul & Shark’s Spring/Summer 2025 collection, with KL Rahul as its face.
Suneet Varma X Tanqueray Blend Couture and Craftsmanship in 'The OG Summer of Love' Collection
The highlight of the collection—the designer scarf—features intricate illustrations inspired by the botanicals in Tanqueray gin, such as juniper berries, citrus, and herbs.
Crocs India Welcomes Rashmika Mandanna as Global Brand Ambassador
With this partnership, Crocs aims to expand its cultural and consumer footprint in India by tapping into Rashmika’s pan-India appeal.
Savana Champions Individuality with ‘Summer of Self’ Collection
The collection includes easy-to-style pieces designed for a variety of summer moments—from laid-back brunches and beach outings to breezy evenings out.
The Souled Store X Redwolf Strengthen India’s Pop-Culture Lifestyle Scene
With this acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will now be part of The Souled Store team.
Ammarzo Unveils Luxury Sleepwear Collection Made from Sustainable Fabrics
The Ammarzo collection extends beyond sleepwear, featuring romantic luxury nightwear, bridal sleepwear, and loungewear.
Kriti Sanon Partners with Zouk to Celebrate Indian Identity and Style
With over 15 lakh happy customers, Zouk continues to grow online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon.
ASICS Strengthens SportStyle Portfolio in India with GEL-K1011 Launch
Debuting in four neutral color combinations—cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver—the GEL-K1011 is crafted for both men and women and priced at Rs.  11,999.
VIP Clothing Launches Frenchie X Innerwear Collection in Mumbai, Pune, and Delhi
The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.
Nishtha Bansal Unveils ‘Alchemy of Love’ Collection at Bombay Times Fashion Week
A distinctive element of the collection is the intricately crafted 3D peony, a central motif that showcases the designer’s detailed craftsmanship.