Fashion and Lifestyle

As part of this partnership, Khan will be featured prominently across the brand’s digital, television, print, and in-store campaigns.

At the core of the launch are four distinct edits: Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest.

The Red Chief show drew attention from influencers, fashion enthusiasts, and industry insiders, reflecting the brand’s increasing focus on design and innovation within the lifestyle space.

Held at the iconic Kew Gardens in London, the event spotlighted the intersection of art, design, and wildlife conservation.

The Monogram Collection offers a curated selection of styles suited for various needs and occasions.

Created in collaboration with fragrance innovator Nirvana Brands, the line includes five premium, genderless scents, each designed to evoke pivotal moments in the band’s storied history.

To promote the new product, Vega has rolled out a fresh advertising campaign featuring its brand ambassador, Bollywood actress Ananya Panday.

The collection integrates smart design and performance to support modern, on-the-go individuals.

The unveiling took place at a high-energy experiential event in Delhi-NCR, curated to reflect the spirit of the SportStyle line — a blend of performance, fashion, and self-expression.

In India, Scentzania’s entry begins with the launch of six flagship studios in top metro cities, including Mumbai, New Delhi, Bengaluru, and Hyderabad.