Devo Adds Fifth Delhi Outlet, Expands Retail Network to 19 Stores

Third Wave Coffee has marked its entry into Eastern India with the launch of three new cafés across Kolkata, establishing the city as its regional hub for future growth. The expansion represents a significant milestone for the specialty coffee chain as it looks to strengthen its presence in one of India's fastest-evolving consumer markets while introducing its dessert-focused concept, Third Rush, alongside the new outlets.

Speaking at the launch, Rajat Luthra, CEO of Third Wave Coffee, highlighted the brand’s confidence in the region’s potential. “Through our ground research, we saw a huge market in this region. Because Bengal loves its beverage and its desserts equally, we decided to launch the Third Rush dessert brand along with the Third Wave Coffee stores,” he told The Hindu.

The company believes that growing consumer interest in premium and artisanal coffee has created new opportunities across India. According to the leadership team, Indian-grown coffee varieties, which were traditionally exported to international markets, are now gaining greater recognition among domestic consumers. The shift has been particularly noticeable since the pandemic, as younger consumers have become more engaged with coffee culture, exploring different beans, brewing techniques, and specialty coffee experiences.

Luthra also pointed to emerging coffee-growing regions beyond the traditional production hubs. “Though southern Indian States like Karnataka and Tamil Nadu are the largest producers of coffee, many north-eastern States are also starting to grow their own coffee beans, and we are looking forward to exploring these new bean varieties,” he said.

Founded in Bengaluru in 2016, Third Wave Coffee has grown into a national café chain with more than 220 stores across India. The company now plans to expand its network to approximately 320 outlets over the next year, reflecting its ambitious growth strategy and confidence in the country’s evolving café culture.

Following its Kolkata debut, the brand is evaluating opportunities in several Eastern Indian cities, including Guwahati, Ranchi, Patna, and Bhubaneswar. The expansion follows a strong FY26 during which the company entered markets such as Ahmedabad and Agra, established a presence along the Delhi Mumbai Expressway, and deepened its footprint across major cities including Delhi NCR, Hyderabad, Chennai, Mumbai, and Mysuru.

The newly opened Kolkata cafés have been designed as community-centric destinations that blend specialty coffee, food, and social engagement. Beyond serving beverages, the spaces are intended to foster conversations, collaboration, and the growing work-from-café culture that has become increasingly popular among urban consumers.

Commenting on the changing dynamics of coffee consumption in India, chef and author Sadaf Hussain noted that coffee has evolved into a lifestyle-driven and aspirational product. He observed that social media exposure, global food trends, and lifestyle shifts during the COVID-19 pandemic have significantly contributed to the growing popularity of gourmet coffee among younger audiences.

Reflecting on the transformation of the café industry, Hussain said, “The older generations mostly had CCD and Indian Coffee Houses, but new-age coffee shops redefined it. Now the experience of coffee drinking is as important as the conversations and company.”

He further explained that independent and emerging coffee brands are increasingly finding success in smaller cities and towns, where cafés are becoming important social spaces for meetings, dates, work, and leisure. According to Hussain, while coffee consumption was historically concentrated in southern India and tea dominated preferences across northern and eastern regions, the rise of specialty cafés has broadened coffee’s appeal nationwide.

With its Kolkata launch and ambitious expansion plans, Third Wave Coffee is positioning itself to capitalise on India’s growing specialty coffee market, while helping shape a new café culture that extends far beyond the country’s traditional coffee-drinking regions. 

Jacadi Paris, the renowned French childrenswear house that has been synonymous with timeless style and craftsmanship since 1976, has strengthened its presence in India with the opening of its first high street boutique in Bengaluru. Located on the prestigious Vittal Mallya Road, one of the city’s most sought-after retail destinations, the new store marks another significant step in the brand’s growth strategy in the Indian market.

Spanning 1,100 sq ft, the boutique has been designed to reflect Jacadi’s signature aesthetic, featuring clean lines, soft colour palettes, and refined detailing. The thoughtfully curated retail environment offers collections ranging from newborn essentials to apparel for older children, creating a shopping experience that caters to both parents and young customers alike.

Commenting on the launch, Avani Raheja, Director, Burgundy Brand Collective, said, “Jacadi has found a resounding response in Bangalore. We chose Vittal Mallya Road for our first high street boutique because of its beautifully uncluttered streets and the closeness to our customers. it felt like a natural home for the brand.”

A standout feature of the new boutique is its dedicated mezzanine level, created exclusively for newborn essentials and gifting. Designed as a destination for milestone purchases and thoughtful gifting, the space brings together newborn clothing, curated gift sets, nursery products, delicate accessories, and keepsakes, all crafted with Jacadi’s hallmark attention to quality, detail, and craftsmanship.

The store debuts with two seasonal collections that capture the essence of contemporary French childrenswear. Balade En Ré introduces coordinated sets, graphic T-shirts, and floral dresses inspired by the relaxed spirit of a French summer. Alongside it, Séjour Porquerolles makes its first appearance in India, featuring warm seasonal hues, smart polos, stylish shorts, and elegant blouses designed for both everyday wear and special occasions. Together, the collections offer versatile wardrobe solutions that align with the lifestyles of modern families.

What continues to distinguish Jacadi Paris is its enduring design philosophy. Signature elements such as Liberty prints, scalloped finishes, delicate embroidery, and sophisticated silhouettes have remained central to the brand for nearly five decades. From ceremony wear for special celebrations to durable everyday essentials, every piece reflects a commitment to craftsmanship, longevity, and timeless appeal.

Highlighting the significance of the Bengaluru market, Vincent, Director, Jacadi Paris, said, “Bangalore is a city with real energy and genuine sophistication. Our first high street boutique here reflects exactly where we see the brand growing in India — this is a priority market for us and one we are deeply committed to.”

For Burgundy Brand Collective, the exclusive partner bringing Jacadi Paris to India, the expansion represents more than just retail growth. The company’s vision has been to cultivate a community of families who value heritage, craftsmanship, and enduring style. The opening of the Bengaluru boutique marks the next chapter in that journey, further strengthening Jacadi Paris’ position in India’s premium childrenswear market while deepening its connection with discerning consumers.

Pour Over Coffee Roasters has expanded its footprint beyond Delhi NCR with the launch of its first café in McLeodganj, Himachal Pradesh. The new outlet marks a significant milestone for the brand as it enters the Himalayan region, positioning itself in one of India’s most popular travel and cultural destinations. Situated near the Dharamshala–McLeodganj Skyway and the Dalai Lama Temple, the café aims to serve as a community-oriented space that brings together travellers, locals, artists, and remote workers through specialty coffee and curated experiences.

Founded by Ritika Sharma and Aditya Sharma, Pour Over Coffee Roasters has already established its presence across three locations in Delhi NCR. Its expansion into McLeodganj reflects a deliberate shift towards destination-led hospitality, focusing on meaningful engagement, cultural connection, and immersive experiences rather than conventional high-street retail growth.

Located at an altitude of 2,082 metres, the new café has been thoughtfully designed to blend with its Himalayan surroundings. The space features a large community table alongside the coffee bar to encourage interaction and shared experiences. A 15-foot seating ledge overlooking Temple Road further enhances the ambience, offering guests a scenic environment to relax and connect with the rhythm of the hill town.

The menu showcases the brand’s specialty coffee philosophy, featuring consciously sourced and in-house roasted beans. Guests can choose from a variety of offerings including espresso-based beverages, manual brews, cold brews, matcha drinks, and signature creations such as the Orange Americano and Cran-Brew. The café also expands its beverage portfolio with beers, wines, and wine-based cocktails. Complementing the drinks is an all-day food menu featuring breakfast options, salads, sandwiches, burgers, pizzas, pastas, and desserts, with highlights such as Lamb Meatballs, Fish & Chips, cheesecakes, tiramisu, and chocolate mousse.

Speaking about the expansion, founder Ritika Sharma shared, "After opening three locations in Delhi NCR, we found ourselves asking a simple question: where next? The answer wasn't another high street. It was a place that felt emotionally aligned with what Pour Over is becoming as a brand. McLeodganj felt like a natural next step. Delhi taught us speed and scale; McLeodganj teaches us intention "

Co-founder Aditya Sharma added, "There's something incredibly unique about McLeodganj," adds Aditya Sharma. "People arrive here from all walks of life, often searching for something, whether it's adventure, inspiration, connection, or simply a pause. We wanted to create a space that becomes part of that journey.”

With its entry into McLeodganj, Pour Over Coffee Roasters reinforces its vision of building destination-led cafés where coffee, culture, food, and community converge, strengthening its position within India’s evolving specialty coffee and experiential hospitality landscape.

Tata Consumer Products is preparing to significantly accelerate the expansion of its coffee retail business in India, as Tata Starbucks moves closer to sustained profitability. The company plans to add between 50 and 100 new outlets annually, a strategy aimed at strengthening its presence in the rapidly growing Indian café market. The expansion roadmap was outlined by Chairman N. Chandrasekaran during the company’s 63rd Annual General Meeting.

Positioning Starbucks as a key high-growth vertical within its portfolio, Chandrasekaran emphasized the long-term potential of India’s evolving coffee culture following strategic discussions with Starbucks Corporation, the joint venture partner. He highlighted that both partners see significant headroom for growth in the country, driven by shifting consumer preferences and increasing demand for premium café experiences.

According to Chandrasekaran, the partnership believes that India has the potential to eventually support as many as 8,000 Starbucks outlets, reflecting strong confidence in the country’s expanding urban consumption patterns and the growing popularity of out-of-home dining and café experiences across cities.

The expansion push comes alongside an improving financial performance at Tata Starbucks, which currently operates 502 stores across India. The company recorded a net addition of 23 outlets during FY26, indicating steady but disciplined expansion.

Chandrasekaran also noted that the business achieved positive EBITDA and EBIT during the fiscal year, marking an important milestone in its journey toward sustained profitability. He added that future efforts will focus on improving margins while continuing to scale the store network across key markets.

Earlier, the company had set an ambitious target of reaching 1,000 stores by 2028, and recent updates suggest that the expansion strategy remains firmly on track, with a continued emphasis on balancing growth and operational efficiency.

Financial results for FY26 further reinforced the improving trajectory. Revenue from operations rose by 7 percent year-on-year to Rs 1,367 crore, while net losses narrowed significantly to Rs 49.47 crore compared to Rs 135.7 crore in the previous fiscal year.

In its annual disclosures, Tata Starbucks attributed its performance to network expansion and positive same-store sales growth. The company also highlighted that store openings were executed in a controlled manner with a stronger focus on profitability and operational discipline.

Additional gains were supported by product innovation, new menu introductions, and cost optimisation measures, all of which contributed to stronger revenue performance and improved financial outcomes.

The expansion strategy reflects the broader evolution of India’s organised café sector, where companies are increasingly prioritising profitable growth over rapid scale alone. With continued investment and improving consumer demand for premium coffee experiences, Tata Starbucks is positioning itself for long-term growth across both established metropolitan hubs and emerging urban markets.

Apparel Group India has further strengthened its presence in the Indian retail market with the launch of the 76th store of ALDO at Lulu Mall in Thiruvananthapuram. The latest opening marks another significant step in the brand’s ongoing expansion strategy, reinforcing its commitment to making globally recognised fashion and lifestyle products more accessible to consumers across high-growth regions in the country.

The announcement was made by Apparel Group India through its official LinkedIn channel, reflecting its continued focus on scaling its retail footprint across India. With this addition, the new store becomes ALDO’s third outlet in Kerala, highlighting the increasing strategic importance of South India in the brand’s overall growth roadmap. Situated in Lulu Mall, one of Kerala’s premier retail destinations, the store introduces ALDO’s latest range of footwear, handbags, accessories, and lifestyle essentials in a modern retail setting designed to enhance customer engagement and shopping experience.

The launch comes at a time when demand for premium international fashion brands continues to rise in India, particularly in urban centres and emerging Tier-I markets. Consumers are increasingly gravitating toward globally inspired designs, curated retail environments, and lifestyle-driven shopping experiences, encouraging global brands to expand their physical presence and deepen market penetration.

Founded in Montreal in 1972 by Aldo Bensadoun, ALDO has evolved into a globally recognised fashion footwear and accessories brand known for its contemporary, trend-focused collections. The brand offers a wide portfolio that includes footwear, handbags, small leather goods, and fashion accessories, combining modern style with everyday functionality. Today, it operates an extensive international retail network and continues to strengthen its position in key global markets.

In India, ALDO’s growth is driven by Apparel Group India, which manages its retail operations and expansion strategy. The group has been actively investing in store expansion, digital transformation, and omnichannel retail capabilities to enhance customer accessibility. Its recent initiatives, including the launch of the dedicated ALDO India mobile app, further underline its focus on strengthening digital engagement alongside physical retail growth.

The opening of ALDO’s 76th store at Lulu Mall, Thiruvananthapuram, underscores the brand’s continued confidence in the Indian market, where rising disposable incomes and increasing fashion awareness are driving sustained demand for premium lifestyle products. With this expansion, ALDO continues to reinforce its position as a leading destination for contemporary footwear and accessories, offering consumers a seamless blend of global design, quality, and modern retail experience.

Global premium eyewear retailer Sunglass Hut has expanded its presence in Punjab with the launch of a new store at Country Side Mall in Amritsar. The opening marks the brand’s third outlet in the city and reflects its ongoing strategy to strengthen its retail network across key markets in India while making international eyewear brands more accessible to consumers.

The development was announced by a company official on LinkedIn, underscoring Sunglass Hut’s continued focus on expanding its footprint and enhancing customer access to premium eyewear products across the country.

The newly opened store features a carefully curated selection of globally renowned eyewear brands, catering to consumers looking for luxury, fashion-led and performance-oriented sunglasses. The expansion comes at a time when demand for premium eyewear is growing steadily in emerging retail destinations, further highlighting Amritsar’s significance as an important consumer market in northern India.

Over the years, Sunglass Hut has built a strong reputation as one of the world’s leading specialty eyewear retailers. Its portfolio includes internationally recognised brands such as Ray-Ban, Oakley, Prada, Burberry, Dolce & Gabbana, Versace, Gucci, Michael Kors, Emporio Armani and Tiffany & Co., among several other premium and luxury labels. The company operates under the EssilorLuxottica Group, one of the largest eyewear manufacturers and retailers globally, with operations spanning more than 150 countries.

In India, the brand’s growth has been driven by Reliance Brands Limited, which manages the franchise rights for Sunglass Hut and has been actively expanding its presence across premium shopping malls, high streets and lifestyle destinations. The retailer recently surpassed the milestone of 100 stores in India, highlighting its strong growth trajectory within the country's rapidly evolving premium accessories segment.

The latest store opening also aligns with broader market trends shaping the eyewear industry. Rising disposable incomes, increasing fashion awareness and a growing preference for globally recognised brands have contributed to stronger demand for premium eyewear products. As sunglasses continue to evolve beyond their functional role to become an important fashion accessory, retailers are investing in wider product assortments and enhanced shopping experiences to meet changing consumer expectations.

With the addition of its third store in Amritsar, Sunglass Hut continues to strengthen its position in India's premium eyewear market while expanding access to luxury and lifestyle brands for consumers across emerging retail hubs.

Founded in 1971, Sunglass Hut has grown into one of the world’s largest specialty sunglasses retailers, operating thousands of stores worldwide. The brand is widely recognised for its curated assortment of premium eyewear, customer-focused retail experience and extensive portfolio of luxury, fashion and performance-driven brands.

Kunal Rawal has strengthened his retail presence with the launch of a new flagship store in Mehrauli, Delhi, marking the brand’s fifth outlet in India and its second location in the national capital. More than a conventional retail space, the new flagship has been envisioned as an immersive destination that brings together design, craftsmanship and innovation, reflecting the evolving identity of the Kunal Rawal brand and its approach to contemporary Indian occasion wear.

Delhi continues to hold a special place in the designer’s journey, with its vibrant culture of celebrations and distinctive fashion sensibilities closely aligning with the brand’s creative ethos. The Mehrauli location, therefore, serves as a fitting backdrop for the label’s latest expansion and growing presence in the luxury menswear segment.

Created in collaboration with architect Rooshad Shroff, the store marks the fifth project between the designer and architect, and is described as their most ambitious undertaking to date. The space is built around Green Baroda marble, creating a seamless and sculptural environment where walls, floors and furnishings appear to emerge from a unified material language. Adding contrast to this solid foundation is an oxidized gold ceiling that changes character throughout the day as light shifts across the space.

Functionality plays a central role in the store’s design. Motorized garment racks move discreetly into the ceiling when not in use, display tables glide along integrated tracks, and mirrors contribute to the dynamic transformation of the interiors. Rather than hiding these mechanical elements, the concept embraces them, turning functionality into a key aesthetic feature.

The flagship further enhances the customer experience through a series of architectural details and interactive design features. Visitors enter through a dramatic corridor lined with Morse code-inspired mirrors that create fragmented reflections before leading into the main retail area. Custom lighting systems alter the atmosphere from daytime to evening, while hand-engraved marble work, digital installations and sculptural brass accents reinforce the idea of the store as a constantly evolving environment rather than a traditional shopping destination.

Speaking about the launch, Kunal Rawal says: " Delhi has always felt like a natural extension of the brand for me. There’s a certain energy here, how people celebrate, how they dress, how they show up. This store is our way of responding to that, but in a way that still feels very true to us. It’s probably our most immersive space yet. Everything you see from the marble to the mechanisms, is intentional. It’s not just about how it looks, but how it works.”

Alongside the opening of the flagship, the designer has introduced three new couture capsules that highlight different facets of the brand’s creative direction. The KR Hybrid Minds collection focuses on engineered construction, adaptable silhouettes and layered aesthetics, reinterpreting traditional garments such as the bandhgala and kurta through innovative techniques that balance complexity with comfort and fluidity.

The KR Box Pleat capsule takes inspiration from a classic tailoring element and transforms it into a distinctive design language. Through sculptural folds, controlled volume and tonal variations, the collection creates pieces that blur the boundaries between architecture and fashion while introducing movement and dimension to occasion wear.

Meanwhile, KR Black represents a deeply personal creative exploration for the designer. Centered on black as a timeless constant rather than simply a colour, the collection showcases layered monochromatic looks enriched with intricate embroideries, refined textures and sophisticated craftsmanship, reinforcing black as a signature element of the Kunal Rawal aesthetic.

Together, the Mehrauli flagship and the newly launched couture capsules signal the next phase of the brand’s evolution. By combining craftsmanship, technology, functionality and contemporary design, Kunal Rawal continues to push the boundaries of Indian menswear while creating experiences that extend beyond fashion and retail.

Ed-a-Mamma, the sustainable clothing and lifestyle brand for children founded by entrepreneur and actor Alia Bhatt, has launched its first exclusive brand outlet (EBO) in Chennai at VR Chennai Mall. The new store marks a significant milestone in the brand’s retail expansion journey and strengthens its footprint in South India as it continues to target high-growth urban markets.

Since its inception, Ed-a-Mamma has grown beyond a sustainable kidswear label into a comprehensive lifestyle brand catering to families. Built around a nature-first philosophy, the brand’s portfolio now spans children's clothing, maternity wear, toys, books, accessories, and most recently, a baby care range designed to encourage conscious and mindful living from an early age.

The launch of the Chennai outlet aligns with the brand’s broader omnichannel strategy, with physical retail serving as an important touchpoint for customer engagement and product discovery. By expanding its offline presence, Ed-a-Mamma aims to offer consumers a more immersive brand experience while complementing its digital growth initiatives. The brand remains committed to creating products using naturally sourced materials and thoughtful designs that prioritize safety, comfort, and sustainability.

Located on the second floor of VR Chennai Mall, the 868-square-foot store has been designed in line with Ed-a-Mamma’s signature nature-inspired aesthetic. The space incorporates natural textures, soft visual elements, and storytelling-focused displays, creating an inviting environment where children can explore freely while parents engage with the brand’s diverse offerings.

Speaking about the launch, Alia Bhatt, Founder, Ed-a-Mamma, said, “Opening our first Ed-a-Mamma store in Chennai is an important step in our brand journey. From day one, the idea has been simple - to create practical products for kids and do it responsibly. Having a physical space means people can really experience the universe we’ve been building, the materials, the functionality and the thought behind each piece. I’m looking forward to seeing how families here make the space their own and how the brand grows with them.”

The new outlet showcases the brand’s expanding product portfolio, including kidswear for children aged 0 to 14 years made from natural fabrics, maternity wear, educational toys, books, lifestyle accessories, and its newly introduced clean-conscious baby care collection. By bringing multiple product categories together in a single retail format, the store aims to make sustainable and mindful shopping more convenient for families.

As part of its long-term growth strategy, Ed-a-Mamma continues to invest in expanding its retail presence across key markets in India. With a steadily growing portfolio and wider geographic reach, the brand is strengthening its position as a purpose-driven lifestyle destination for modern families seeking sustainable and responsible choices.

Premium coffee brand Nespresso has further expanded its presence in India with the opening of its first Pavilion in Bengaluru, marking another important milestone in the company's growth strategy for the country. Located at Orion Mall, the new retail destination reflects Nespresso's continued focus on deepening its footprint in major urban centres and connecting with India's rapidly growing community of coffee enthusiasts.

The Bengaluru Pavilion has been developed in partnership with Thakral Innovations Pvt. Ltd. and introduces an open atrium-style retail concept designed to create a more immersive and engaging consumer experience. Unlike traditional retail stores, the Pavilion format allows visitors to explore Nespresso's coffee offerings in an interactive environment that emphasizes discovery, education, and premium coffee culture.

The launch comes as Nespresso continues to broaden its presence across India through multiple retail formats. Over the past year, the company has established a network of boutiques, kiosks, and pavilions across key markets including Delhi NCR, Gurugram, and Mumbai. The addition of Bengaluru further strengthens the brand's presence in metropolitan cities where demand for premium coffee experiences continues to rise.

Bengaluru has long been regarded as one of India's most influential coffee markets. Known for its vibrant café culture and deep-rooted connection with coffee consumption, the city has become a hub for specialty coffee, artisanal brewing methods, and premium coffee experiences. Consumers in Bengaluru are increasingly exploring single-origin coffees, innovative brewing techniques, and curated coffee offerings, making the city a strategic market for global coffee brands.

Commenting on the launch, Manish Tiwary, Chairman and Managing Director, Nestlé India, said, "Bengaluru has always shared a special relationship with coffee. Bringing Nespresso to this city, feels like a natural milestone. Over the past year, Nespresso has expanded its presence across Delhi NCR, Mumbai and now Bengaluru, through multiple retail formats, such as pavilions, stores and kiosks. All with the single objective of going where the discerning consumer is and meeting them in their spaces and their moments."

Highlighting the significance of the Indian market, Renaud Tinel, Head of Zone Asia Pacific, Nespresso, added, "India is one of fastest growing coffee markets in the world, signifying long-term potential. Bengaluru represents an exciting opportunity for us to bring Nespresso to a community that has long pioneered conversations around coffee in India. With every new touchpoint, we aim to make the Nespresso experience more accessible while continuing to uphold the excellence and innovation the brand is known for globally."

The opening of the Bengaluru Pavilion underscores growing confidence in India's premium coffee segment. Rising disposable incomes, increasing exposure to global food and beverage trends, and greater appreciation for coffee craftsmanship have transformed consumer preferences in recent years. Urban consumers are becoming more willing to experiment with premium blends, specialty brews, and high-quality coffee experiences, creating significant opportunities for international brands.

Industry observers note that India's coffee market is evolving beyond conventional consumption patterns. Consumers are increasingly seeking personalized and elevated experiences, whether through specialty cafés, premium retail formats, or home-brewing solutions. This shift has encouraged coffee brands to invest in experiential retail environments that foster deeper engagement with customers.

With the launch of its first Pavilion in Bengaluru, Nespresso is continuing to build a stronger retail network across India's major cities. The company remains focused on bringing its global coffee expertise closer to consumers through strategically located touchpoints while capitalizing on the growing demand for premium coffee experiences in one of the world's fastest-growing coffee markets.

Da Milano has taken another step in its retail transformation journey with the launch of a new concept store at Worldmark 6, Aerocity, New Delhi. The outlet reflects the brand’s evolving approach to luxury retail and becomes only the second location worldwide to showcase its newly developed global store format.

The concept has been created in partnership with UK-based Zebra Design Company, marking the design firm's first venture in India as well as its first collaboration with an Indian brand. Through this initiative, Da Milano aims to deliver a more immersive and contemporary shopping environment while staying rooted in its heritage of craftsmanship and premium design.

Covering around 600 sq. ft., the store has been planned to encourage seamless customer interaction with products. Unlike traditional retail formats, the layout focuses on openness and fluid movement, allowing visitors to explore collections naturally. Large storefronts, carefully curated product displays, and thoughtfully designed pathways contribute to an engaging shopping journey.

The new design language, developed under the direction of Da Milano Director Sahil Malik, reflects a blend of modern luxury and Italian-inspired aesthetics. The interiors feature earthy textures, warm wood finishes, sculpted forms, and understated stone accents, creating a refined setting that places products at the centre of the experience.

Attention has also been given to visual presentation. Ambient lighting, artistic display structures, and minimalist fixtures have been incorporated to enhance product visibility while maintaining a sophisticated and uncluttered environment. The result is a retail space that feels more like a curated gallery than a conventional store.

Da Milano currently operates a network of over 100 exclusive boutiques across global markets, including locations at leading international airports. Its portfolio spans leather handbags, accessories, travel products, and limited-edition collections designed for premium consumers.

Commenting on the project, Sahil Malik said, “This collaboration strengthens Da Milano’s modern luxury positioning, blending timeless craftsmanship with global design sensibilities.”

Situated in Aerocity’s thriving commercial and lifestyle district, the new outlet is expected to attract a diverse mix of shoppers, ranging from local luxury consumers to international travellers passing through the capital. The launch further strengthens Da Milano’s presence in one of India’s most prominent premium retail destinations.

Established in 1989, Da Milano has built its reputation around leather craftsmanship and Italian-inspired design. The company continues to expand its offerings with more than 300 new styles introduced every season, reflecting its commitment to innovation and evolving consumer preferences.

The Aerocity opening signals a broader effort by the brand to modernise its retail footprint and align its customer experience with global luxury standards, setting the stage for future concept-led store developments across its network.

Luxury and hype marketplace Culture Circle has expanded its offline presence with the launch of its fifth store in Mumbai, marking another milestone in its growing omnichannel retail strategy. The new outlet further strengthens the brand’s position in one of India’s most important markets for premium fashion and lifestyle products.

Located in Bandra West, the 500 sq. ft. store offers customers access to a curated selection of authenticated sneakers, luxury fashion, handbags, watches, perfumes, streetwear, and accessories. The company said the space has been designed to complement its online platform by delivering an in-store experience for consumers seeking limited-edition and premium products.

Alongside the store opening, Culture Circle has also introduced its same-day delivery service in Mumbai under the name “Culture Circle NOW.” In addition, the company has rolled out an On-Time Delivery Guarantee, which rewards customers ₹500 for every day of delay beyond the promised delivery schedule.

The platform currently offers access to more than 8 lakh products through a network of verified sellers. It combines online price discovery with authentication services, including support from verification partner CheckCheck, to ensure product authenticity and customer trust.

Speaking about the launch, Co-founder Devansh Jain Nawal said, “Mumbai has always been at the centre of India’s fashion, entertainment and creator culture. With our new store, we are bringing Culture Circle’s complete hype and luxury ecosystem to a city that deeply understands style, individuality and premium experiences. Our aim is to make global luxury more accessible, transparent and trustworthy for Indian consumers.”

Co-founder Ackshay Jain added, “The Mumbai store is an important milestone in our offline expansion journey. Physical retail allows customers to experience products, build trust and engage with the Culture Circle community more closely. With our lowest price guarantee, strong authentication processes and access to over 8 lakh products, we are building a reliable and transparent ecosystem for India’s luxury and hype consumers.”

With the launch of its Bandra West store, Culture Circle continues to scale its offline footprint as part of its broader strategy to strengthen its omnichannel ecosystem. Founded by Devansh Jain Nawal and Ackshay Jain, the platform operates as a curated marketplace for authenticated luxury fashion, sneakers, streetwear, watches, handbags, perfumes, and accessories through a network of verified sellers.

Natural diamond jewellery brand Zen Diamond India has announced a key leadership addition with the appointment of Rushina Shah as Vice President – Business Development. The move comes as the company steps up its expansion strategy in the Indian market with an ambitious retail growth roadmap.

In her new role, Shah will be responsible for driving core growth functions, including retail expansion, franchise development, and store design initiatives. She will focus on strengthening the brand’s presence across India while ensuring that upcoming outlets align with Zen Diamond’s global retail and customer experience standards.

Announcing her new position on LinkedIn, Shah shared her excitement about joining the international jewellery brand during a pivotal phase of its India journey. She highlighted the company’s long-term vision for rapid expansion and large-scale retail development.

“Zen Diamond is rapidly expanding in India with an ambitious vision to establish 100 stores across the country over the coming years. I am excited to be part of this journey and contribute towards building a strong and differentiated retail presence for the brand,” she said.

Shah brings over 20 years of experience across retail and consumer-facing industries, including jewellery, fashion accessories, beauty, watches, handbags, and lifestyle segments. Her expertise spans business development, retail operations, franchise scaling, channel expansion, and sales strategy execution.

Prior to joining Zen Diamond India, she worked with Limelight Lab Grown Diamonds as Vice President – Business Development, where she played a key role in strengthening the brand’s presence in the growing lab-grown diamond segment. She also served as Head of Business Development at BlueStone, contributing significantly to its omnichannel retail expansion.

Her earlier career includes leadership roles with BrandZstorm India, Voylla Fashions, Modi Revlon, Baggit, and Fossil India. She began her journey in the jewellery sector with Tribhovandas Bhimji Zaveri & Sons, marking a full-circle return to the industry after more than two decades.

Since entering India in 2024, Zen Diamond India has been steadily building its retail footprint across major cities including Mumbai, Bengaluru, Chandigarh, and Hyderabad. The brand continues to focus on establishing a strong presence in metro markets while preparing for wider national expansion.

Recently, the company inaugurated its sixth Indian store at Hyderabad’s Lake Shore Mall, further strengthening its footprint in southern India. The outlet reflects Zen Diamond’s global store design philosophy, featuring modern interiors and a premium retail environment centered on natural diamond jewellery.

Globally, Zen Diamond operates more than 450 stores across Europe, the United States, the Middle East, and Asia. With a legacy dating back to 1890, the brand is known for its European-inspired designs and expertise in natural diamonds.

India remains a strategic growth market for the company’s long-term expansion plans. According to Managing Director Neil Sonawala, the country is among the brand’s most important priorities, with a roadmap to establish 100 stores over the next five years through a mix of company-owned and franchise-led outlets.

With Rushina Shah now leading business development, Zen Diamond India is expected to accelerate its expansion strategy in India’s evolving jewellery retail landscape, where premium experiences, brand positioning, and franchise-driven growth continue to gain strong momentum.

Bombay Shirt Company has expanded its presence in South India with the launch of ‘The Den’ in Chennai, introducing a new experiential retail destination that combines bespoke menswear, premium hospitality, and community engagement. The opening marks another step in the brand’s growth journey as it continues to strengthen its footprint in key urban markets across the country.

At the heart of the new store is Bombay Shirt Company’s renowned offering of custom-made and ready-to-wear menswear. Designed for the modern Indian consumer, the collection features timeless wardrobe essentials crafted with a contemporary sensibility. Customers can choose from thousands of premium fabrics sourced from some of the world’s leading textile mills, while receiving expert styling advice from dedicated in-store consultants.

The Chennai outlet also houses an in-house tailoring team that provides precise measurements and personalized fittings, ensuring every garment reflects the brand’s commitment to craftsmanship, comfort, and customization. This service remains a key differentiator for Bombay Shirt Company, which has built its reputation around made-to-measure apparel and superior fit.

In addition to bespoke clothing, ‘The Den’ offers the brand’s complete menswear portfolio, including shirts, trousers, chinos, denim, knitwear, T-shirts, shorts, outerwear, and seasonal collections. Regular product launches and fresh collections ensure customers have access to versatile wardrobe options that seamlessly blend classic style with evolving fashion trends.

Speaking about the launch, Chippy Aditya Mehta, Co-founder & COO, Bombay Shirt Company, said, "Chennai has always appreciated quality, craftsmanship, and thoughtful experiences. With ‘The Den’, we wanted to create a space that goes beyond traditional retail. One where style, hospitality, and community come together naturally. It is a destination designed for customers to slow down, spend time, and experience menswear in a more meaningful and engaging way."

The introduction of ‘The Den’ reflects Bombay Shirt Company’s broader vision of redefining the menswear retail experience in India. By integrating personalized fashion, elevated customer experiences, and community-focused interactions within a single destination, the brand aims to create spaces that serve as more than just stores. Instead, they are designed to become lifestyle hubs where customers can engage with fashion in a more immersive and meaningful way.

As the company continues its expansion across India, the Chennai launch underscores its commitment to innovation in retail and its efforts to build deeper connections with consumers seeking quality, personalization, and a refined shopping experience.

Omnichannel jewellery retailer BlueStone has outlined ambitious growth plans for the coming years, aiming to significantly scale its business through an expanded retail footprint and stronger customer engagement. The company is targeting annual revenue of ₹12,000 crore by FY30, driven by robust same-store sales performance and an aggressive store expansion strategy across India.

BlueStone expects existing stores to remain a major growth driver, with same-store sales growth projected to contribute a 30 percent compound annual growth rate (CAGR). In addition, the company anticipates new store openings will add another 20 percent CAGR, helping accelerate its expansion trajectory over the next four years.

The brand has also set its sights on improving operational efficiency and profitability. By FY30, BlueStone aims to nearly double its Pre-IndAS EBITDA margin from 7.4 percent in FY26 to 14.7 percent. The company’s growth momentum has been evident over the last few years, with revenue increasing from ₹211 crore in FY22 to ₹2,486 crore in FY26, reflecting an impressive 83 percent CAGR during the period.

A key component of BlueStone’s strategy is the continued expansion of its physical retail presence. The company plans to increase its store count from 340 outlets across 134 cities and towns in FY26 to 706 stores by FY30. More than half of these locations are expected to be situated in Tier II and Tier III markets, highlighting the growing importance of smaller cities in India’s jewellery retail landscape.

While the company remains committed to expansion, it is also taking a measured approach amid rising gold prices. BlueStone opened 65 stores during FY26 and intends to align future store additions with market demand and consumer sentiment.

The financial year FY26 marked a significant milestone for the jewellery retailer as it reported its first-ever profit after tax (PAT). The company posted a net profit of ₹26 crore compared to a loss of ₹219.2 crore in FY25. During the same period, operating revenue increased by 38 percent year-on-year to ₹2,441.2 crore, reflecting strong consumer demand and improved business performance.

Beyond store expansion, BlueStone is focusing on strengthening customer loyalty and increasing spending among existing buyers. Repeat customers contributed 54.5 percent of total revenue in FY26, demonstrating the brand’s ability to drive recurring purchases. The company also reported an average order value of ₹66,000, while its customer base expanded to 9.4 lakh by the end of the fiscal year.

With a growing omnichannel presence, increasing customer retention, and a strong push into emerging markets, BlueStone is positioning itself to capitalize on the rising demand for branded jewellery across India while strengthening its leadership in the organized jewellery retail segment.

Homegrown menswear brand Powerlook is setting ambitious growth targets as it looks to strengthen its position in India’s fast-fashion market. The company has outlined plans to achieve revenue of Rs 800-1,000 crore by FY30 while significantly expanding its retail footprint and laying the groundwork for a future initial public offering (IPO).

Having reported net revenue of Rs 175 crore in FY26, Powerlook is now entering a new phase of growth focused on scaling both its physical presence and operational capabilities. The brand currently operates 13 stores across the country and aims to rapidly increase its reach through a combination of company-owned and franchise-operated outlets.

As part of its expansion roadmap, Powerlook plans to grow its store network to more than 50 locations by FY28. To support this objective, the company intends to invest between Rs 40 crore and Rs 50 crore over the next few years. The funding is expected to come through a mix of debt and equity, although the final structure is still under evaluation.

The retailer has adopted a hybrid expansion model that combines Company-Owned Company-Operated (COCO) stores with franchise-led outlets. This approach is expected to help the company accelerate growth while maintaining operational control and optimizing capital deployment.

The first phase of expansion will target major metropolitan markets including Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Pune, and Chennai. In addition to these established retail hubs, the brand is also planning to enter several high-growth Tier-II cities such as Ahmedabad, Jaipur, Lucknow, Indore, Nagpur, Chandigarh, and Surat, reflecting increasing demand for fashion-focused retail beyond metro markets.

The planned investment will support multiple areas of business growth, including store development, retail infrastructure, inventory management, workforce expansion, and marketing initiatives associated with new store openings. By strengthening its offline presence, Powerlook aims to improve brand visibility and customer engagement across key markets.

Alongside retail expansion, the company is investing heavily in backend operations to improve efficiency and scalability. Key focus areas include warehouse automation, omnichannel fulfilment systems, and advanced inventory management technologies designed to support a larger and more integrated retail network.

Discussing the company’s future vision, Raghav Pawar, Co-founder and Director of Powerlook, stated that the brand is investing significantly in data analytics, personalization capabilities, category diversification, and institutional processes to build a scalable business model and enhance its preparedness for a future public listing.

Beyond its core apparel business, Powerlook is also looking to diversify into adjacent lifestyle segments. The company plans to introduce categories such as footwear, accessories, innerwear, and athleisure, creating a more comprehensive fashion ecosystem tailored to the preferences of young Indian consumers.

To fuel its long-term ambitions, the brand is actively exploring strategic fundraising opportunities that will support retail expansion, technology upgrades, brand-building efforts, and future growth initiatives. With a strong focus on scale, innovation, and market expansion, Powerlook is positioning itself as one of the emerging players in India’s rapidly evolving fashion retail landscape.

Indian denim and casualwear brand Spykar is stepping up its retail growth strategy with an ambitious expansion plan aimed at strengthening its presence across the country. The company has announced a series of upcoming store launches in cities such as Ghaziabad, Visakhapatnam (Vizag), Simdega, and Darbhanga, reflecting its focus on tapping into high-potential markets beyond the major metropolitan regions.

As part of its broader retail development roadmap, Spykar is increasingly prioritizing premium high streets and larger shopping destinations. Recent store openings at Lakeshore Mall in Hyderabad, Inorbit Mall in Vizag, and Ansa Mall in Ghaziabad highlight the brand’s strategy of enhancing visibility in key retail hubs while offering customers a more elevated shopping environment.

The latest expansion forms a crucial component of Spykar’s long-term growth plans across India. Over the next two years, the company aims to add 100 new stores to its network, taking its total retail footprint beyond 380 locations nationwide. The move underscores the brand’s confidence in India's evolving fashion market and its commitment to making its products more accessible to consumers across diverse regions.

The expansion comes at a time when tier II and tier III cities are emerging as significant contributors to the growth of the fashion and lifestyle industry. Rising disposable incomes, increasing exposure to global fashion trends, and growing demand for organized retail have transformed these markets into attractive destinations for leading apparel brands. Consumers in smaller cities are increasingly seeking premium shopping experiences, creating new opportunities for retailers looking to expand their reach.

Sharing insights into the company’s growth strategy, Sanjay Vakharia, Co-Founder & CEO, Spykar Lifestyle, said, “In 2026, we have seen a surge in offline expansion across retail brands from various sub-sectors. Despite access to digital mediums, the look and feel of products and experience of shopping remains desirable. Our growth plans reflect Spykar’s continued commitment to bring a more immersive and elevated shopping experience to consumers across India.”

The newly launched stores have been designed to reflect Spykar’s contemporary brand identity and youthful appeal. Featuring a modern and premium aesthetic, the outlets are intended to offer customers more than just a retail destination, creating an engaging lifestyle-focused environment that aligns with the preferences of today’s fashion-conscious consumers.

Store layouts and visual merchandising elements have been carefully curated to improve product discovery and enhance the overall customer journey. Shoppers can explore Spykar’s signature denim collections alongside an extensive range of casualwear and trend-driven apparel designed for modern lifestyles. The product portfolio continues to embody the brand’s core values of comfort, self-expression, and effortless style, catering to the evolving fashion preferences of India's younger generation.

With a strong emphasis on experiential retail and expansion into fast-growing regional markets, Spykar is positioning itself to capitalize on the next phase of growth in India’s fashion retail sector while reinforcing its status as one of the country’s leading denim-focused brands.

French bagel café brand Bagelstein has marked another milestone in its India expansion journey with the launch of its 11th outlet in the country. The latest store has opened at Nexus Westend Mall, making it the brand’s second outlet in Pune and reinforcing its growing footprint in the Indian quick-service restaurant and café market.

The expansion comes as part of Bagelstein’s broader growth strategy in India, where the brand is being developed under the master franchise partnership led by Franchise India. Since entering the market, the French café concept has steadily expanded across key urban centers, building a presence in cities such as Hyderabad, Bengaluru, Pune, and Delhi.

Known for its authentic bagels, sandwiches, specialty coffee, and quirky European café experience, Bagelstein has been positioning itself as a differentiated player in India's rapidly evolving café segment. The opening of the new Pune outlet reflects the growing consumer demand for international food concepts and premium café experiences, particularly in metropolitan and high-footfall retail destinations.

Located at Nexus Westend Mall, the new store aims to cater to a diverse customer base ranging from young professionals and students to families seeking a casual dining and café experience. The launch further strengthens Bagelstein’s presence in western India, where Pune continues to emerge as a key market for premium food and beverage brands.

Speaking about the milestone, the company highlighted that the opening of the 11th store underscores the brand’s commitment to expanding its reach across the country while maintaining its focus on quality, consistency, and customer experience. The second Pune outlet is expected to play an important role in increasing brand visibility and serving the city’s growing demand for international café formats.

Beyond store expansion, Bagelstein is also actively looking to grow its franchise network in India. The brand has opened opportunities for entrepreneurs and investors interested in partnering as Area Developers or Unit Franchise Partners. According to the company, the franchise model is designed to offer a scalable business opportunity supported by comprehensive assistance in store setup, staff training, marketing initiatives, and ongoing operational management.

As India’s organized café and quick-service restaurant sector continues to attract investment and consumer interest, international brands are increasingly exploring franchise-led growth models to accelerate expansion. Bagelstein’s strategy aligns with this trend, leveraging local partnerships and operational support to build a sustainable presence in the market.

The company believes that its franchise proposition offers more than just a business opportunity, positioning it as a long-term growth partnership backed by a globally established brand. With 11 stores now operational and further expansion plans underway, Bagelstein is expected to continue strengthening its position in India’s competitive café landscape while exploring new markets and franchise partnerships across the country.

The launch of the second Pune outlet marks another step in the brand’s India journey, reflecting both the growing popularity of international café concepts and the increasing appetite among entrepreneurs for proven franchise business models.

Gargi by PNGS, the fashion jewellery brand from P N Gadgil and Sons, has expanded its presence in North and East India with the launch of two new kiosks in Kolkata and Ghaziabad. The openings, completed in May, form part of the brand’s ongoing expansion strategy during the first quarter of FY27.

The new outlets are located in New Town, Kolkata, and Ghaziabad in the National Capital Region (NCR). The additions strengthen Gargi’s presence in two key jewellery markets, with Kolkata emerging as an important growth market for fashion jewellery and NCR continuing to be a major hub for organised jewellery retail. The New Town kiosk marks Gargi’s second location in Kolkata following the opening of its Salt Lake outlet in April. Situated at City Centre II, the new kiosk is expected to help the brand increase its reach within the city and strengthen its presence in East India.

In North India, the Ghaziabad kiosk has been opened at North India Mall in Indirapuram’s Vaibhav Khand. The location adds to the brand’s NCR network and supports its strategy of building a stronger regional presence in high-potential markets.

Aditya Modak, Co-Founder, Gargi by PNGS said, “North and East India have always been central to how Indians think about jewellery, and these two kiosks are us meeting that culture where it lives. Ghaziabad lets us build real depth in the NCR, while our second Kolkata address tells us the East is responding to what we do — a region we are keen to keep building in. What keeps us confident is that this growth is entirely self-funded and built on a zero-debt balance sheet. With 20 new stores planned for FY27, we are not chasing numbers — we are building a brand, one neighbourhood and one customer at a time.”

The latest openings follow a strong FY26 for the company. Gargi reported revenue of Rs 149.47 crore during the fiscal year, recording year-on-year growth of nearly 49 percent. The brand also added 32 new stores, taking its network to 126 points of sale across 65 cities and 21 states. The company continues to operate with a zero-debt balance sheet and has funded its expansion through internal resources.

For FY27, Gargi plans to open 20 additional stores and is targeting a revenue CAGR of around 35 percent. The recent launches indicate a focus on deepening its presence in selected high-growth regions rather than pursuing widespread expansion across multiple markets simultaneously.

Zaro has unveiled a refreshed brand identity and business model, relaunching as a modern bakehouse and gifting destination that brings together artisanal bakery products, pantry essentials, beverages, and curated gift solutions under one roof. The transformation marks a significant evolution for the brand as it moves beyond its traditional bakery roots to cater to changing consumer preferences and growing demand for premium food and gifting experiences.

The revamped concept positions Zaro as an everyday lifestyle brand, offering customers a range of grab-and-go food options alongside thoughtfully crafted products designed for daily indulgence and special occasions alike. By combining bakery offerings with pantry staples and personalized gifting solutions, the company aims to create a more comprehensive retail experience while expanding its appeal to a wider audience.

As part of the relaunch, Zaro has reorganized its portfolio around four key categories bakery products, beverages, pantry essentials, and gifting. The expanded range includes sweet and savoury granolas, florentines, artisanal cookies and biscuits, travel cakes, and an assortment of premium products that reflect the growing consumer appetite for high-quality, handcrafted food items.

The company has also introduced a selection of 15AD sherbets, featuring traditional flavours such as thandai, rose, and kesar badam. These additions complement the broader product lineup and align with increasing demand for artisanal beverages that blend heritage-inspired flavours with contemporary retail formats.

In response to the rising popularity of premium desserts and bakery innovations, Zaro’s refreshed menu includes a variety of signature creations. Among the standout offerings are Croissant Omali, Chocolate Citrus Cheesecake, Italian Forest, Strawberry Almond Croissant, and Mango Pistachio Kunafa Slice. These products showcase the brand’s focus on combining global inspirations with modern dessert trends while delivering a premium culinary experience.

Founder Roshni Sayyed highlighted the vision behind the relaunch and the brand’s renewed direction. She said, “Zaro was born from instinct, love, and the quiet belief that even the simplest things can make someone feel special. Coming back now, with a clearer sense of who we are and what we stand for, feels like the most exciting chapter yet. I want Zaro to become part of your everyday  your morning granola, your evening cookie with chai, a little something made with care that picks you up on an ordinary day and makes it feel a little extraordinary.”

A major pillar of the new business strategy is the expansion of Zaro’s gifting segment. Recognizing the rapid growth of the premium gifting market, the company is introducing customized hampers that can be tailored to individual preferences. Customers will be able to curate gift boxes featuring granolas, florentines, sherbets, artisanal biscuits, and travel cakes, creating a personalized gifting experience for festivals, celebrations, corporate occasions, and everyday gestures.

To further strengthen its position in this segment, Zaro is placing increased emphasis on packaging, presentation, and customization. The brand believes that elevated packaging and thoughtful product curation can enhance the emotional value of gifting while differentiating its offerings in a competitive market.

The relaunch also includes a strategic collaboration with Jodhpur-based artisanal brand 15AD. Through this partnership, Zaro will retail a curated selection of handcrafted sherbets and specialty products, expanding its assortment while supporting regional artisans and heritage food producers. The collaboration reflects a broader industry trend where food and beverage brands are increasingly partnering with niche producers to offer unique, authentic products that resonate with modern consumers.

With its renewed focus on artisanal food, premium bakery creations, pantry staples, and personalized gifting solutions, Zaro is positioning itself at the intersection of everyday consumption and experiential retail. The relaunch signals the company’s ambition to evolve into a lifestyle-driven food brand that caters to both daily needs and special occasions, while creating memorable experiences through thoughtfully crafted products and meaningful gifting options.

British retailer Marks & Spencer (M&S) has announced a new franchise agreement in the Philippines with PT Mitra Adiperkasa Tbk (MAP), Indonesia’s leading lifestyle retailer, as part of its strategy to accelerate growth across Southeast Asia through long-term strategic partnerships.

The move marks a significant expansion of the relationship between M&S and MAP, which has successfully operated the retailer’s franchise businesses in Indonesia and Vietnam for more than 26 years. Building on that experience, MAP will now oversee M&S operations in the Philippines, supporting the brand’s ambitions to strengthen its presence in one of Southeast Asia’s fastest-growing consumer markets.

M&S has maintained a presence in the Philippines since 1984 and earlier this year confirmed plans to transition to a new franchise partner to support the next phase of its growth in the country. Under the new agreement, M&S Fashion, Home & Beauty, and Food products will return to Filipino consumers by the end of 2026, with the first store scheduled to open at Glorietta, one of Manila’s premier shopping destinations.

The partnership aligns with M&S’ broader international strategy of building a trusted global brand through capital-light expansion models that leverage the local expertise, operational capabilities, and market knowledge of established franchise partners. By working with fewer but more strategic partners, the retailer aims to create stronger regional platforms capable of delivering sustainable long-term growth.

Commenting on the announcement, Mark Lemming, Managing Director of M&S International, said, “We are delighted to expand our partnership with MAP into the Philippines. Having played a pivotal role in driving our growth in Indonesia, MAP’s deep local expertise gives us confidence as we accelerate our growth plans in Southeast Asia. We know there is strong demand for the M&S brand in the Philippines, and we’re excited to reopen our stores and online channels later this year.”

The Philippines has emerged as an attractive retail market due to its growing middle-class population, rising disposable incomes, and increasing demand for international brands. M&S believes the country presents significant opportunities across its fashion, beauty, home, and food categories, making it a key market within its Southeast Asia growth strategy.

MAP Fashion, the fashion retail division of MAP, also expressed confidence in the partnership and its potential to strengthen the M&S brand in the country. The company has extensive experience managing global retail brands across Southeast Asia and sees the Philippines as a natural extension of its existing relationship with M&S.

“We are thrilled to bring M&S to the Philippines,” said Sameer Prasad, CEO of MAP Fashion.

“Taking over the M&S business in the Philippines marks an important milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S. With its strong heritage, trusted quality, and timeless appeal, M&S continues to resonate with consumers across generations. We look forward to strengthening the brand’s presence in the market and delivering an elevated retail experience for Filipino customers.”

For MAP, the partnership further expands a retail portfolio that includes more than 150 global brands across fashion, beauty, sports, lifestyle, technology, food and beverage, and department store categories. As of March 2026, the company operated more than 4,000 stores across over 80 cities in Indonesia, making it one of the region’s largest retail operators.

The new agreement highlights both companies’ confidence in the long-term growth potential of Southeast Asia’s retail sector. By combining M&S’ globally recognized brand heritage with MAP’s extensive regional retail expertise, the partnership aims to create a stronger platform for expansion in the Philippines while delivering a seamless and enhanced shopping experience for local consumers.