Fashion and Lifestyle

Fossil Group has announed a global licensing agreement with one of the most recognizable car brands in the world: BMW.In collaboration BMW, Fossil Group will design and manufacture BMW-branded watch...

In a bid to monetize upon the nostalgia factor,?Crayola has debuted a new beauty collection, Crayola Beauty, exclusively with online retailer ASOS.Inspired from the crayons, the products boasts of ...

Betting big on the awareness quotient, brands are gradually taking the merchandise route to rake in the moolah.?Joining the league,?media brand ScoopWhoop has unveiled its women's wear collection....

Bollywood actor Hrithik Roshan has invested Rs 6 crore in Bengaluru-based fitness startup Cure.Fit that is also the fitness licensee for actor's brand HRX.Last year, Cure.Fit had signed Hrithik Rosh...

Polaroid together with?its licensing agent The Sharpe Company,?is?developing a program for lifestyle merchandise inspired by the iconic photography brand in Europe, ...

Cartoon Network and the?Italian luxury fashion house?Moschino have detailed a new collaboration to bring The Powerpuff Girls to the world of fashion. Fas...

Bradford License India has announced to have been appointed by international brand Marie Claire as exclusive licensing agent?for their women?s wear segment for Indian subcontinent.Bradford Licens...

Anouk, Myntra?s ethnic fashion brand, has unveiled a contemporary Indian wear collection in collaboration with Disney India.The collection, ?Disney by Anouk? is designed for Indian women who s...

Playboy has joined forces with design firm, Blitzway to launch a collection of limited edition art toy figurines.?The new range is designed to reflect the heritage of the me...

Columbia Sportswear Company?s exclusive Indian distributor, Chogori India Retail, continues to establish the Columbia brand in India with the o...