Fashion and Lifestyle

Bioworld Europe has extended its partnership with The Pok?mon Company International to launch a new range of clothing for young adults. The firm will develop an accessory and apparel collection inspi...

Allen Solly, the premium readymade apparel brand from the Aditya Birla Group owned Madura Fashion and Lifestyle, has signed exclusive deal with the famed tennis grand slam tournament Wimbledon for men...

Saban Brands (SB) has announced signing two strategic licensing agreements with The Mercer House and North Hill for its fashion and lifestyle brand, Macbeth. Established in 2002 mulling over rock musi...

With the licensing pact between Hallmark Cards Inc.and Mattel, one can extect Barbie souvenir ornaments in Hallmark Gold Crown stores.The new deal, which includes Mattel?s Hot Wheels, Monster High...

Sridevi, the actress and the protagonist in the film English Vinglish, will be seen adorning two Hidesign bags ? The Estelle and The Arno - throughout the movie.Hidesign tied up for the film as it...

After foraying into footwear, innerwear, lingerie, adventure bikes, eye-wear and other consumer products categories, MTV India, in association with Global Fragrances, launches MTV Body Sprays and EDTs...

Bravado and Ashtel Dental are set to launch an exclusive line of Justin Bieber dental care products catering to teens and adults. The brushes are expected to hit stores this summer.The array of prod...

IMG has won the rights for licensing and endorsement deals for legendary UCLA hoops coach John Wooden. The firm will soon begin to develop TV, film and other media projects around the late coach and h...

Converse has secured the first ever footwear collaboration with The Simpsons brand.The Simpsons Chuck Taylor All Star collection will feature Homer, Marge, Bart, Lisa and Maggie on the classic shoe....

Riot, a contemporary youth fashion brand by Suditi Industries Ltd. has successfully bagged the apparel licensing rights of FIFA this year. Suditi Industries Ltd. has been into knitted garment producti...