The development aligns with the group’s strategy to expand its presence across key religious tourism markets in India, where demand for organised hospitality services continues to grow.
The company combines design-focused store environments with ingredient-based beverage offerings and unconventional menu formats to build a distinct customer experience.
The concept takes inspiration from the architectural legacy of Sir Samuel Swinton Jacob, with interiors designed using a mix of rustic and industrial elements combined with contemporary details.
The expansion forms part of the brand’s strategy to increase its retail network in India as it works toward its target of opening 100 stores across the country.