The new Hettich Exclusive format is designed as an experiential retail space, enabling customers to engage with a range of furniture fittings, architectural door hardware, furniture lighting, and built-in kitchen appliances.
The expansion reflects a strategy to strengthen presence across leisure, pilgrimage, and urban markets while increasing visibility in high-demand locations.
With this addition, the company will have a total of 17 properties in Uttar Pradesh, including operational hotels and upcoming projects such as Welcomhotel Prayagraj, WelcomHeritage Badi Kothi, and Fortune Select Ayodhya.
The brand is currently operational across multiple locations in Bengaluru, marking a step forward in the company’s B2C strategy alongside its B2B kitchen infrastructure business.