Hasbro

This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.

Following the success of the Nerf Super Soaker RoboBlaster, the expanded line focuses on epic activities for friends and family to play together, leading with the Nerf Super Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.

The two companies have been partners since 2021, and Franklin played a key role in the North American relaunch of the NERF Sport?brand with its playsets for kids ages six and up, such as Power Blast Baseball, Flex Play Hockey, and Trick Shot Golf.

To support the brand extension, Hasbro has launched a dedicated ?Learn with Peppa? website where consumers can find out more about the extension and help support children's learning journeys.

Just Play's product line of EASY-BAKE ovens, baking sets, and accessories is expected to launch at retail in select markets in 2024.

The Starting Lineup collectible will also include an exclusive, officially licensed Panini NBA trading card.

The new NERF Sports Collection consists of a power-blast baseball bat and ball set; a flex play hockey?set; and trick shot golf.

The exclusive line includes a bi-colored pink and red vinyl variant of Peppa?s top-selling album ?My First Album,? and essential tech accessories like PopSockets, phone cases and mouse pads.

Disguise?s Hasbro line of Halloween costumes and accessories hits stores Fall of 2021.

The agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.