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Scopely brings 'Scrabble Go' mobile game with Hasbro, Mattel
?Scrabble???GO??is now available for pre-registration on Google Play. It will be introduced worldwide on Android and iOS later this year.
Hasbro completes acquisition of Entertainment One
Darren Throop, President and Chief Executive Officer of eOne, will report to Brian Goldner, Hasbro?s Chairman and Chief Executive Officer.
My Little Pony Gets An Update
Hasbro revealed new additions to its ?My Little Pony? franchise with a series and product line set to debut next year.The animated series ?My Little Pony: Pony Life? will be produced by Hasb...
ENTERTAINMENT ONE SHAREHOLDERS APPROVE $4B HASBRO SALE
Entertainment One shareholders have voted to approve the sale of the company to Hasbro for $4 billion.The deal passed the shareholder vote by a percentage of 99.9 percent. eOne held the vote during ...
Black White Orange Pvt. Ltd. to represent Hasbro in India
Hasbro has appointed Black White Orange Pvt. Ltd. as their licensing agent for India to bring its consumer products programme to life for the company?s lifestyle brands, including Nerf, My little Po...
Hasbro has officially trademarked the Play-Doh scent
The iconic Play-Doh scent now bears an official trademark. That?s correct, Hasbro has been awarded official recognition from the United States Patent and Trademark Office for the smell of its popula...
Bandai America looses Power Rangers toys to Hasbro
Hasbro, the world's largest toy company known for iconic brands, including MY LITTLE PONY, and TRANSFORMERS, has made a big splash announcing that it will become the master toy licensee for Power Rang...
Play-Doh inks pact with Heinz
Hasbro's Play-Doh brand has partnered with Heinz for a new daily prize draw promotion that will run until mid-December.Running on Heinz Pasta multipacks, the promotion will include limited edition l...
Mattel's Fisher-Price? BeatBo wins Toy of the Year Award
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...
Hasbro does a Backflip
Hasbro has acquired a majority stake in the mobile gaming company Backflip Studios, creator of games including DragonVale, NinJump and Paper Toss, with a payment of $112 million.With this, Hasbro no...