The development is expected to be Dibrugarh’s first internationally branded hotel and will also be NILE Hospitality’s first Marriott-branded project in the region.
The company’s entry comes amid growing demand in India’s travel and hospitality sector, supported by changing consumer preferences and increasing interest in experience-led and design-focused stays.
Hotel owners are opting for franchise partnerships to benefit from brand recognition, global distribution systems, and operational expertise while retaining ownership
The project will be developed on land owned by Alfavision Overseas, along with land held by certain promoter group entities, covering a total area of about 220 acres.
The expansion increases the company’s footprint in Rajasthan and Uttar Pradesh, supported by growing demand from leisure travel, weddings, MICE and spiritual tourism.