The expansion reflects a strategy to strengthen presence across leisure, pilgrimage, and urban markets while increasing visibility in high-demand locations.
AnnYatra is targeting a niche segment within the organised dining market, where vegetarian offerings are often limited to conventional formats or trend-led menus.
The project reflects the company’s strategy to strengthen its presence in tier II and tier III cities where demand for organised hospitality infrastructure is increasing.
The agreements have been signed with Brigade Hotel Ventures Limited for Grand Hyatt Chennai ECR and with BCV Developers Private Limited for Hyatt House Bengaluru Devanahalli.