True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.