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adidas New Campaign Highlights Positivity Ahead of ICC Champions Trophy 2025
The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.
Jim Beam, Ducati, and More Join Forces for Riders Music Festival 2025
Renowned for its unique fusion of high-energy performances and the spirit of the open road, the Riders Music Festival will feature an exciting array of activities.
Sony Sports Network Partners with Akon for Third Phase of ‘Iss Baar Drugs Ki Haar’ Campaign
The campaign aims to combat drug abuse among Indian youth, encouraging them to embrace sports and a healthier lifestyle.
ASICS Reveals Official Apparel & Footwear for Apollo Tyres New Delhi Marathon 2025
Marking the 10th edition of the prestigious marathon, the merchandise was launched digitally, offering a first look at the official race day apparel and footwear for the event scheduled on February 23, 2025.
DECATHLON Launches 'Move Your Way' Campaign, Celebrating Individuality in Fitness
From football to basketball and cycling, the 21-second video captures people finding their preferred forms of exercise, accompanied by energetic beats and motivational messages.
Rakul Preet Singh & Jackky Bhagnani Join Hyderabad Superstars as Co-Owners in the World Pickleball League
The Hyderabad Superstars will be led by experienced coach Jonny Andrews, who has been associated with Pickleball since 2016.
Aishwarya Sharma Joins eSkootr Championship as Team Principal, Leading Net Zero Racers Towards a Sustainable Future
Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing. 
Pee Safe Partners with National Games 2025 as Official Health & Wellbeing Partner
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
Sunil Gavaskar and Rohan Gavaskar Join Dilli Dillwale as Co-Owners in the World Pickleball League
Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.
PUMA India Partners with PV Sindhu in Groundbreaking Multi-Year Collaboration
The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.
Delhi SG Pipers Partners with Somany Ceramics as Associate Sponsor for Hockey India League
As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey.
Abhishek Bachchan Invests in European T20 Premier League, Elevating Cricket in Europe
The league’s growth and development have been guided by an interim working group made up of representatives from the three cricket boards, alongside strategic partner Rules Sports Tech, which represents the funding partners.
Reise Moto Taps Harith Noah as Official Brand Athlete to Fuel Innovation and Adventure
The partnership between Harith Noah and Reise Moto is a natural synergy, with both entities driven by a shared commitment to resilience and performance.
Campus Launches India’s First Mixed Reality Print Ad as Part of “Move Your Way” Campaign
The mixed reality ad, which has been rolled out in eight major cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—invites readers to scan a QR code, unlocking an immersive digital experience.
BigMuscles Nutrition Launches Hustle Banaye Muscles 2.0 Campaign Featuring Nora Fatehi  
itled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals.
ASICS Unveils Limited 20th Edition Merchandise for Tata Mumbai Marathon 2025
Inspired by Mumbai’s iconic Marine Drive, also known as ‘The Queen’s Necklace,’ the collection reflects the city’s vibrant spirit and unique energy.
Braven Partners with FICCI for 14th Global Sports Summit & India Sports Awards
Braven’s role as a key partner at the event emphasized its dedication to strengthening India's sports ecosystem at all levels—ranging from grassroots to professional stages.
Swiggy Partners with World Pickleball League, Unveils Team Mumbai Ownership
With the first season set to take place in Mumbai, Swiggy’s team has the unique opportunity to play in front of home fans, further energizing local enthusiasm for the sport.
Brandman Retail Brings G/Fore's Luxury Golf Products for Indian Consumers
G/Fore is known for its unique blend of luxury, functionality, and bold design, offering products that exude a modern aesthetic and high-quality craftsmanship.
Livpure and Real Kashmir FC Join Forces to Elevate J&K’s Sporting Landscape
Through this initiative, Livpure seeks to inspire the youth of the region towards a healthier lifestyle using the transformative power of football.