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Aishwarya Sharma Joins eSkootr Championship as Team Principal, Leading Net Zero Racers Towards a Sustainable Future
Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing. 
Pee Safe Partners with National Games 2025 as Official Health & Wellbeing Partner
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
Sunil Gavaskar and Rohan Gavaskar Join Dilli Dillwale as Co-Owners in the World Pickleball League
Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.
PUMA India Partners with PV Sindhu in Groundbreaking Multi-Year Collaboration
The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.
Delhi SG Pipers Partners with Somany Ceramics as Associate Sponsor for Hockey India League
As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey.
Abhishek Bachchan Invests in European T20 Premier League, Elevating Cricket in Europe
The league’s growth and development have been guided by an interim working group made up of representatives from the three cricket boards, alongside strategic partner Rules Sports Tech, which represents the funding partners.
Reise Moto Taps Harith Noah as Official Brand Athlete to Fuel Innovation and Adventure
The partnership between Harith Noah and Reise Moto is a natural synergy, with both entities driven by a shared commitment to resilience and performance.
Campus Launches India’s First Mixed Reality Print Ad as Part of “Move Your Way” Campaign
The mixed reality ad, which has been rolled out in eight major cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—invites readers to scan a QR code, unlocking an immersive digital experience.
BigMuscles Nutrition Launches Hustle Banaye Muscles 2.0 Campaign Featuring Nora Fatehi  
itled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals.
ASICS Unveils Limited 20th Edition Merchandise for Tata Mumbai Marathon 2025
Inspired by Mumbai’s iconic Marine Drive, also known as ‘The Queen’s Necklace,’ the collection reflects the city’s vibrant spirit and unique energy.