sports licensing

The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.

Renowned for its unique fusion of high-energy performances and the spirit of the open road, the Riders Music Festival will feature an exciting array of activities.

The campaign aims to combat drug abuse among Indian youth, encouraging them to embrace sports and a healthier lifestyle.

Marking the 10th edition of the prestigious marathon, the merchandise was launched digitally, offering a first look at the official race day apparel and footwear for the event scheduled on February 23, 2025.

From football to basketball and cycling, the 21-second video captures people finding their preferred forms of exercise, accompanied by energetic beats and motivational messages.

The Hyderabad Superstars will be led by experienced coach Jonny Andrews, who has been associated with Pickleball since 2016.

Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing. 

Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.

Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.

The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.

As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey.

The league’s growth and development have been guided by an interim working group made up of representatives from the three cricket boards, alongside strategic partner Rules Sports Tech, which represents the funding partners.

The partnership between Harith Noah and Reise Moto is a natural synergy, with both entities driven by a shared commitment to resilience and performance.

The mixed reality ad, which has been rolled out in eight major cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—invites readers to scan a QR code, unlocking an immersive digital experience.

itled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals.

Inspired by Mumbai’s iconic Marine Drive, also known as ‘The Queen’s Necklace,’ the collection reflects the city’s vibrant spirit and unique energy.

Braven’s role as a key partner at the event emphasized its dedication to strengthening India's sports ecosystem at all levels—ranging from grassroots to professional stages.

With the first season set to take place in Mumbai, Swiggy’s team has the unique opportunity to play in front of home fans, further energizing local enthusiasm for the sport.

G/Fore is known for its unique blend of luxury, functionality, and bold design, offering products that exude a modern aesthetic and high-quality craftsmanship.

Through this initiative, Livpure seeks to inspire the youth of the region towards a healthier lifestyle using the transformative power of football.

To deepen its connection with participants, Avvatar will collaborate with Spartan influencers to create engaging content on social media.

This strategic agreement enhances Brandman Retail's portfolio, which already includes top-tier brands such as New Balance and On.

Nivia Sports will serve as the official ball, equipment, and kit sponsor for the league in a multi-year agreement.

The first is a cricket-focused line - one of the biggest cricket ranges ever in Indian Cricket history. The brand also debuted its very first athleisure product line with a collection called ?Future League.?

In a first on many fronts, Chelsea FC of England announced Friday their partnership with actor Arjun Kapoor for a fan-led talk show. Titled ?Out of the Blue?, the monthly show will be co-hosted by...

NBA star Kevin Durant has partnered with Nike to create a YouTube-inspired version of his signature KD 12 shoe.The shoe is draped in the classic YouTube red and features characteristics of the origi...

adidas and Electronic Arts revealed the official match ball for the EA SPORTS™ FIFA 20 Global Series on The Road to the FIFA eWorld Cup™, a first in eSports. The digita...

Global Sports Brand PUMA...

Adidas has partnered with AvatarLabs and Dick's Sporting Goods to create an 8-bit ?Snapchat? baseball title that unlocks access to purchase a pair of cleats in-game.Called Baseball's Next Level...

Adidas has partnered with independent fashion label Universal Standard for a line of size-inclusive activewear.The collection will be released later this month in sizes XXS to 4XL. Universal Standar...

After 3 successful editions in Delhi,?global sportswear giant adidas has launched Tango League in Mumbai, which is an initiative conceived to boost the rising fever of football in In...

After acquiring the apparel merchandise rights for the forthcoming 2018 FIFA World Cup Russia, Alcis Sports has announced the rollout of merchandise on Flipkart.The biggest single-sport event - Worl...

Joining the chase to cash in on IPL 2018, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.?BSNL presents IPL pack Unlimited data STV-248 for pre...

Joining the?Big League of cricket frenzy in India,?BURGER KING has announced a?targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians!...

Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...

Olympic champion Sir Mo Farah CBE is coming up with a tailored menswear collection in collaboration with Scribe of London.Collection by Mo has been exclusively designed by the gold medal winning Oly...

Sports marketing firm, Baseline Ventures has been appointed as the licensing agency of one of the prominent league football clubs of Premier League - Liverpool. This alliance...

Columbia Sportswear has been unveiled as Manchester United Football club?s first Official Outdoor Apparel Partner. The agreement entitles well-known American outdoor brand to design and create dual ...

Manchester United has 200 licensees in over 130 countries, and it entered India nearly 20 months back, in partnership with Indus League Clothing.

In its latest licensing deal, EA Sports is bringing legendary footballers such Pel?, Patrick Viera and Ruud Gullit to FIFA 14 Ultimate Team on Xbox 360 and Xbox One. Fans will be able to craft their ...