sports licensing

adidas and Electronic Arts revealed the official match ball for the EA SPORTS™ FIFA 20 Global Series on The Road to the FIFA eWorld Cup™, a first in eSports. The digita...

Global Sports Brand PUMA...

Adidas has partnered with AvatarLabs and Dick's Sporting Goods to create an 8-bit ?Snapchat? baseball title that unlocks access to purchase a pair of cleats in-game.Called Baseball's Next Level...

Adidas has partnered with independent fashion label Universal Standard for a line of size-inclusive activewear.The collection will be released later this month in sizes XXS to 4XL. Universal Standar...

After 3 successful editions in Delhi,?global sportswear giant adidas has launched Tango League in Mumbai, which is an initiative conceived to boost the rising fever of football in In...

After acquiring the apparel merchandise rights for the forthcoming 2018 FIFA World Cup Russia, Alcis Sports has announced the rollout of merchandise on Flipkart.The biggest single-sport event - Worl...

Joining the chase to cash in on IPL 2018, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.?BSNL presents IPL pack Unlimited data STV-248 for pre...

Joining the?Big League of cricket frenzy in India,?BURGER KING has announced a?targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians!...

Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...

Olympic champion Sir Mo Farah CBE is coming up with a tailored menswear collection in collaboration with Scribe of London.Collection by Mo has been exclusively designed by the gold medal winning Oly...