sports licensing

Sports marketing firm, Baseline Ventures has been appointed as the licensing agency of one of the prominent league football clubs of Premier League - Liverpool. This alliance...

Columbia Sportswear has been unveiled as Manchester United Football club?s first Official Outdoor Apparel Partner. The agreement entitles well-known American outdoor brand to design and create dual ...

Manchester United has 200 licensees in over 130 countries, and it entered India nearly 20 months back, in partnership with Indus League Clothing.

In its latest licensing deal, EA Sports is bringing legendary footballers such Pel?, Patrick Viera and Ruud Gullit to FIFA 14 Ultimate Team on Xbox 360 and Xbox One. Fans will be able to craft their ...