Baseline scores Liverpool account in India

Mumbai Indians has officially announced the return of Mighty Indians for its second season, introducing an all-new lineup of over 20 3D webisodes that further expand the animated superhero universe inspired by the franchise’s star players.

The franchise revealed that the vibrant character designs and engaging visual storytelling are opening doors for commercial partnerships across multiple product categories, including toys, apparel, school supplies, publishing, and collectibles. Early merchandise prototypes have reportedly received an enthusiastic reception, with formal brand collaborations currently being explored.

Following the success of Season 1, the property is back with “richer storytelling, high-quality 3D animation, and deeper character arcs,” all produced by Green Gold Animation — India’s premier animation studio and the creators of Chhota Bheem. The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.

Mighty Indians transforms cricket icons Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma, Deepak Chahar, Will Jacks, and Trent Boult into animated superheroes, each with distinct origin stories, powers, and missions. The franchise has already generated more than 47.5 million views through episodes, promos, and short-form content across platforms, making it one of the most talked-about crossover IPs in Indian sports entertainment.

Taking the experience offline, Mumbai Indians installed 12-foot superhero statues of Mighty Indians characters at Mumbai Airport’s Terminal 2 during IPL 2025, engaging over 85,000 daily travellers.

What began as a digital animated series has now become a part of cricket culture, extending from YouTube screens to large-scale airport displays and growing merchandise lines.

Rajiv Chilaka, Founder and CEO, Green Gold Animation shared, “This has been one of the most creatively fulfilling projects we’ve ever worked on. We’ve built some of India’s most beloved characters, but Mighty Indians gave us the chance to blend cricketing icons with mythic storytelling and create something that has both local heart and global potential.” 

Shiv Burman, Founder, Burman Sports added, “We used to watch cricket in a linear way - match days on television, and that was it. But today’s kids have countless options competing for their attention, and if we want cricket to stay relevant to them, we have to meet them where they are. Mighty Indians is our way of doing just that by combining the power of sports heroes with the universal appeal of animation. It’s a format that not only entertains but builds a long-term emotional connection with the next generation of fans. We’re already working with licensing partners to create merchandise, and multiple discussions are underway with brands looking to connect with children and families by leveraging the might of the Mumbai Indians through this IP.” 

With its expanding storytelling universe, strong merchandising potential, and cross-platform presence, Mighty Indians is positioning itself as more than just an animated show — it’s emerging as a cultural platform blending cricket, creativity, and family entertainment.

Sisters in Sweat (SIS), India’s largest community dedicated to women’s sport and wellness, has entered into a multi-year partnership with Nike, marking a significant step toward making sport more inclusive, accessible, and empowering for women in the country.

Founded in 2017 by Swetha Subbiah—a fitness coach and Nike-certified trainer—and Tanvie Hans, the first Indian-origin woman to play for English football clubs Tottenham Hotspur and Fulham Ladies, SIS was created to offer women a safe and supportive platform to connect through sport. Over the years, the community has grown to over 10,000 members across Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, enabling women to engage in physical activities within an inclusive environment.

The announcement comes on the heels of Nike’s After Dark Tour, a global race series and home to India’s largest Women’s 10k race, further highlighting the brand’s commitment to championing women-led initiatives in sport.

"Sisters in Sweat is a shining example of the power of women coming together through sport. At Nike, we’re committed to fuelling continued movement, joy, and community for women across India, and we are proud to partner with Sisters in Sweat to help make that vision real and move the world forward through the power of sport,” shared Tarundeep Singh, General Manager, Nike India.

Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament. The collaboration aims to encourage more women to play, connect, and thrive through sport.

“This partnership feels like a full-circle moment. I’ve been a Nike trainer for over a decade, and to now build something this meaningful with them—something that reaches thousands of women across India—is incredibly special. We’re building a powerful, active community of women who are taking ownership of their space in sport,” shared Swetha Subbiah, SIS co-founder and long-time Nike ambassador.

With the backing of Nike, Sisters in Sweat is expected to further its mission of redefining the women’s sports experience in India—breaking barriers, building confidence, and inspiring a new generation of women to embrace fitness and competition as an essential part of their lives.

adidas and Liverpool FC have officially reunited to unveil the club’s new Home and Away kits for the 2025/26 season, marking their first collaboration in 13 years. This renewed partnership revisits the iconic legacy the two shared between 1985–1996 and 2006–2012, bringing back the globally recognized three stripes to the Premier League giants.

The newly launched Home jersey draws from the club’s deep-rooted identity, featuring a dark strawberry red base complemented by adidas' signature white stripes on the sleeves. A classic Liver Bird crest adorns the chest, while a modern crew-neck collar and bespoke ribbed cuffs lend the kit an athletic silhouette that resonates with Liverpool’s legacy. The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.

Meanwhile, the Away jersey taps into nostalgia with a cream off-white base and subtle black and red accents—an homage to the club’s historic away kits. The Liver Bird crest is uniquely encased within a shield, inspired by the architecture of Anfield’s original main stand from 1906. This kit offers two styling options: black shorts with cream socks, or cream shorts with black socks.

Designed with performance and comfort in mind, both jerseys incorporate adidas’ latest innovations. The match-day version features lightweight, breathable fabrics engineered to enhance airflow, while the fan version is made using sweat-wicking materials that keep the wearer dry. 

Sam Handy, GM, adidas Football said, “The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we’re incredibly proud of. The Home jersey is a true representation of the Liverpool DNA – classy and understated, while the Away jersey pays homage to the club’s rich history. I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey, and we’re extremely excited for what’s to come.”

Ben Latty, Chief Commercial Officer, LFC said, “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”

Accompanying the launch are exclusive lifestyle items, including a Pre-Match jersey, a Z.N.E. football Anthem jacket, and a special edition adidas Samba trainer. The Pre-Match jersey is inspired by the famous Shankly Gates outside Anfield, featuring a deep red gate motif on a black background. The Anthem jacket is crafted from soft double-knit fabric, equipped with a spacious hood, and adorned with a ‘YNWA’ (You’ll Never Walk Alone) detail. The limited-edition Samba shoes boast a clean white leather upper, red three-stripe branding, the LFC crest on the tongue, and a gold ‘YNWA’ monogram on the side.

Pokémon partnered with the Gujarat Titans for the 2025 league season, bringing an extra dose of fun and excitement to both junior and senior players. Pikachu’s special appearances during training sessions and home games added a lively atmosphere to the team’s campaign.

Ahead of the season, Pokémon was integrated into the franchise’s Junior Titans program — a large-scale grassroots initiative encouraging sports and active lifestyles among children under 14 across five cities in Gujarat. The Pokémon team visited two Junior Titans centres during the program, distributing Pokémon gifts to the children. The highlight of this activation was a surprise visit by Pikachu to the Ahmedabad centre, where Pikachu led warm-up activities with Radio Taiso Number One, a Japanese warm-up exercise, much to the delight of the young participants.

During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art. Over seven home-game days, around 42,000 visitors stopped by the booth, where Pikachu, dressed in a Gujarat Titans jersey, greeted fans and posed for photos. Visitors also received free Pikachu stickers as souvenirs. Some children from the Junior Titans program were also invited to the stadium to meet Pikachu in person.

Colonel Arvinder Singh, COO, Gujarat Titans said, “Our partnership with The Pokémon Company reflects our focus on innovative fan engagement with an internationally recognised brand. From the Junior Titans initiative to in-stadium experiences, young fans were excited to interact with Pikachu, sporting Gujarat Titans colours — adding a unique dimension to our 2025 campaign.”

Beyond the stadium, Pikachu also made an appearance at Nexus One in Ahmedabad as part of the Pokémon Fiesta event, which featured dance shows, mini-games, and other family activities. The Gujarat Titans logo was also showcased in-game on Poké Stops across Ahmedabad in Pokémon GO.

Susumu Fukunaga, Corporate Officer at The Pokémon Company said, “We are delighted to partner with Gujarat Titans and congratulate the team for reaching the Playoffs. This partnership gave us the opportunity to interact with young cricketers, in addition to the professional league team as well as the general public in Ahmedabad. We were able to tap into a new audience that we had been unable to reach so far. We hope our sports projects will keep connecting us with new partners and audiences through exciting collaborations.”

Pokémon aims to continue delighting loyal fans and attracting new ones by offering unique experiences and collaborations. The brand hopes its tie-up with Gujarat Titans has helped make the 2025 league season a memorable one for many cricket supporters. For the latest updates on Pokémon activities in India, fans can follow the official Instagram account. 

In a major boost for Indian football, Reebok has entered into a strategic partnership with NorthEast United Football Club (NEUFC). Owned by actor-producer and sports enthusiast John Abraham, NEUFC is one of the country’s most passionate clubs and the reigning 2024 Durand Cup champions. In India, Reebok operates under Aditya Birla Lifestyle Brands Limited.

With its deep fitness and training legacy, Reebok is actively expanding its presence in the football arena worldwide. This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England. These collaborations reflect Reebok’s vision to fuel the passion of local communities while tapping into football’s unmatched cultural influence — a momentum it now brings to India with NorthEast United FC.

Founded in 2014, NorthEast United FC represents the eight states of the country’s North-Eastern region — Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura — and has become a powerful symbol of unity and pride for millions of fans who live and breathe football. The club’s loyal following and strong cultural identity continue to strengthen its position as a driving force in Indian football.

Reebok’s move into Indian football with NorthEast United FC isn’t just about presence — it’s about purpose. This partnership is set to ignite a new era of sports in India, inspire the next generation of athletes, and show the world what it truly means to be ‘Made for Sport’.

The collaboration is expected to amplify football culture in the North-East and inspire young players across the country, reinforcing Reebok’s ambition to be at the forefront of India’s sporting story.

ICONIC has proudly announced its partnership as the official styling partner of the Indian Mixed Disability Cricket Team for their much-anticipated 7-match T20 series against England, organised under the ECB. The landmark tour, running from 21st June to 3rd July, will include a historic match at the iconic Lord’s Cricket Ground — a first for the team and a significant stride forward for inclusivity in global sport.

As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose. This special collaboration pays tribute to the team’s resilience and highlights the unifying power of sport to inspire and uplift communities across the globe.

One of the key moments of the tour will be the match at Lord’s Cricket Ground, revered worldwide as the “Home of Cricket.” For these specially-abled athletes, stepping onto this legendary turf represents more than just a game; it is a dream fulfilled and a testament to their unwavering perseverance.

This partnership is anchored under the inspiring theme #ChasingDreamsWithICONIC — an initiative dedicated to spotlighting stories of courage, inclusivity, and an indomitable spirit. Through this campaign, ICONIC aims to amplify the voices of the differently-abled community and encourage broader acceptance and celebration of inclusivity in both sports and fashion.

“This tour is more than just cricket, it's a symbol of what’s possible when talent is met with opportunity. Having ICONIC as a partner elevates the sense of pride and unity within the team. The players feel seen, supported, and celebrated,” shared Rohit Jhalani, Head Coach, Disability Cricket Council of India (DCCI).

ICONIC reaffirms its commitment to championing inclusivity and the boundless power of human potential. As the team embarks on this remarkable journey, ICONIC invites everyone to follow and support these inspiring athletes as they make history.

“As the world cheers for our national cricket team in England, there's another squad of unsung heroes winning hearts and games, India’s specially abled cricket team. Their journey is not just about sport; it's about grit, grace, and breaking barriers. At Iconic, we are honoured to dress these extraordinary athletes as our Iconians because champions of such spirit deserve to wear confidence, courage, and true style,” stated Apoorv Sen, COO, Iconic Fashion India.

Supporters can follow the team’s journey and catch daily match updates, behind-the-scenes glimpses, and stories celebrating their spirit of chasing dreams on @dcci.official and @iconicindiaofficial.

Adidas has officially unveiled the Juventus 2025/26 home kit, reimagining the iconic black and white stripes with a modern and fashion-forward twist. Drawing inspiration from Italian design sensibilities, the kit introduces offset and varying stripe thicknesses, symbolizing a bold departure while maintaining the club's core identity.

This season's jersey features standout pink detailing across the adidas logo, Juventus club crest, and the brand’s signature three stripes on the shoulders. The pink accents pay homage to Juventus' early history, where pink was the club’s original kit color upon its founding.

The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportswear innovation.

Juergen Rank, Senior Design Director, adidas, commented: “We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”

Engineered for peak performance, the on-field version of the jersey incorporates adidas' advanced HEAT.RDY technology to enhance airflow and keep players cool. The fan version utilizes AEROREADY technology, ensuring sweat-wicking comfort and moisture absorption. A standout feature of the kit is the return of the classic TEAMGEIST collar, inspired by the 2006 FIFA World Cup era.

The adidas Juventus 2025/26 home jersey is now available for purchase at Rs 5,999 through Juventus stores, selected adidas retail outlets, and online at the website. 

PadelPark India, the country’s leading padel sports company, has announced its exclusive partnership with Bullpadel, the world’s most prestigious padel brand. As the official and sole distributor of Bullpadel products in India, PadelPark India will now bring cutting-edge padel rackets, apparel, and accessories to Indian players, marking a major milestone in the growth of the sport in the country.

Founded in 1995, Bullpadel has long been at the forefront of innovation in padel and is trusted by top professionals across the globe. With over 15 proprietary technologies and an extensive product line catering to players of all levels—from beginners to elite athletes—Bullpadel has established itself as the global leader in padel equipment. The brand boasts partnerships with some of the world’s top-ranked players, including Paquito Navarro, Di Nenno, Chingotto, Alejandra Salazar, and Gemma Triay, making it the go-to choice for professional performance gear.

PadelPark India’s exclusive partnership with Bullpadel is a significant move in its mission to create a holistic padel ecosystem across India. By combining world-class infrastructure with premium equipment, PadelPark India is set to accelerate the sport’s development and accessibility nationwide. The brand will retail Bullpadel’s full product range through its centers and multiple distribution channels, giving players direct access to internationally acclaimed gear designed for superior performance.

Commenting on the official launch, Nikhil Sachdev, Co-founder of PadelPark India, said, “We are delighted to partner with Bullpadel and bring the brand to Indian players. With Bullpadel as part of PadelPark India’s turnkey operations, we are not just offering world-class equipment but also creating an avenue for players of all levels to experience the best the sport has to offer in the country. This partnership aligns perfectly with our mission to elevate padel in India, making high-quality products easily accessible to the growing community of players.”

Alfredo Penalver, CEO of Bullpadel, added, “Bullpadel has always been committed to innovation and excellence in the sport of padel. Our partnership with PadelPark India is an exciting step towards expanding the reach of the sport and providing Indian players with the same top-tier equipment used by the world’s best athletes. Together, we look forward to seeing padel thrive in India.”

Victor Perez, Veteran Coach and Technical Director at the Indian Padel Academy, said, "Thrilled to welcome Bullpadel, the world's leading padel brand, to India! As a padel specialist and technical director of the Indian Padel Academy, I am proud that we have achieved this partnership to drive the sport’s growth in the country. This is a historic step for padel in India, bringing top-tier innovation and equipment to players at all levels nationwide!"

This exclusive partnership is a landmark moment for the Indian padel landscape, as PadelPark India continues to pioneer the sport’s expansion and build a community around quality, accessibility, and performance. By aligning with Bullpadel, the brand sets a new benchmark for what players across India can expect in terms of gear, experience, and opportunities.

Apollo Tyres has announced the renewal of its long-standing partnership with Manchester United Football Club, extending the strategic collaboration for an additional three years. The extension builds on more than a decade of successful engagement between the two global brands, marked by campaigns that have resonated with millions of fans and driven value both on and off the field.

The renewed agreement will include exclusive branding rights, co-branded fan experiences, and digital content collaborations, alongside a continued focus on grassroots football initiatives aimed at nurturing young talent and promoting inclusivity in local communities.

The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets. Through its association with Manchester United, the tyre manufacturer has solidified its position in the global tyre industry while creating stronger emotional connections with football fans worldwide.

The announcement closely follows the visit of Manchester United’s men’s first team players—Andre Onana, Diogo Dalot, and Harry Maguire—to Mumbai, where they helped kick off the fifth season of the ‘United We Play’ programme, an initiative designed to empower young footballers and connect with the club’s fan base in India.

Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres said, “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance, and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance. Together, we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are  also excited to expand our impact through a grassroots football initiative that aims to nurture  young talent and promote access to the sport at the community level.”  

Omar Berrada, Chief Executive Officer, Manchester United added, “We are delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we’ve not only created  impactful global campaigns but also delivered meaningful initiatives at the grassroots level,  from youth development to sustainable infrastructure.”  

The extended partnership reinforces Apollo Tyres’ commitment to brand building through sports marketing, leveraging Manchester United’s global fanbase and cultural influence to drive deeper engagement across key markets.

Nutrabay has announced the launch of BioAbsorb, a next-generation whey protein designed to solve one of the most common yet under-addressed issues faced by protein consumers — poor absorption and digestive discomfort. With fitness becoming an integral part of daily life, protein supplements are no longer optional. However, many users still face challenges such as slow recovery, bloating, and minimal muscle gain, despite regular protein intake. Nutrabay’s latest innovation aims to tackle these very concerns.

At the heart of BioAbsorb is the ProDiFi blend — a patent-pending combination of probiotics, digestive enzymes, and dietary fiber — that works together to optimize digestion, enhance nutrient uptake, and improve overall protein processing within the body. This formulation, developed with scientific backing and consumer feedback, is designed to ensure faster absorption, better gut comfort, and more effective muscle recovery.

The protein base used in BioAbsorb is 100 percent Crossflow Microfiltered Whey Concentrate, which provides a cleaner protein profile with minimal fat and lactose, using a chemical-free filtration process. Unlike many conventional proteins, BioAbsorb aims to deliver results without causing heaviness, bloating, or delays in post-workout recovery. By combining this premium protein source with the ProDiFi blend, Nutrabay ensures that users not only consume protein but also absorb it efficiently, leading to faster results and improved strength-building outcomes.

Positioned as a breakthrough in Nutrabay’s expanding protein lineup, BioAbsorb reflects the brand’s commitment to science-driven innovation and customer-centric solutions.

Shreyans Jain, Co-founder, Nutrabay, on product launch- “At Nutrabay, innovation is at the core of the company, and while we were catering to consumers with the best quality whey protein, there was a gap for a protein that was gut-friendly and had better absorption. A lot of incoming demand for the product, hence we, along with our formulators, started working on innovating a product that was a 360-degree solution. After 3 years of working on this project and 1 year of stability tests, we are proud to launch BioAbsorb, India's First Whey protein with ProDiFiTM blend. We are certain that this product will be a game changer for all protein consumers.” 

With BioAbsorb, Nutrabay is not just launching a new protein supplement — it’s setting a new standard in the category, turning the focus from mere protein consumption to effective absorption. As more fitness enthusiasts demand smarter, cleaner, and more result-oriented products, BioAbsorb is poised to emerge as a frontrunner in India’s performance nutrition space.

adidas has officially launched the Manchester United Home kit for the 2025/26 season, unveiling a fresh design that pays homage to the club’s historic home ground — Old Trafford, famously known as The Theatre of Dreams. The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.

At the heart of the design is a striking abstract red sleeve graphic symbolising the pitch, stands, and tunnel of Old Trafford. This thoughtful interpretation captures the atmosphere and structure of the stadium when it is not bustling with fans, offering a unique take on the club’s heritage.

Adding to its refined look, the jersey features a black and white V-neck collar and matching sleeve cuffs, along with adidas’ signature three black stripes running down the shoulders. The adidas logo and sponsor insignias are rendered in a clean white contrast, enhancing the visual balance of the kit.

Juergen Rank, Senior Design Director, adidas said, “The colour red is fundamental to the club's DNA. There have been many different expressions of it over the years, and for this season, we wanted to do something a little different, using the sleeves as a canvas. The abstract graphic stays true to the club’s DNA while providing an innovative look at feel to an otherwise classy and classic jersey.”

The jersey is engineered with cutting-edge adidas performance technology tailored through close collaboration with professional players. The on-field version incorporates advanced materials designed for optimal airflow, helping players stay cool and focused during high-pressure moments. Meanwhile, the fan edition features AEROREADY technology, which wicks away moisture to ensure comfort throughout the day.

The 2025/26 Manchester United Home kit is now available for purchase at Rs. 5,999. Fans can find it at official Manchester United outlets, select adidas retail stores, and online at the official adidas website.

Agilitas Sports, the innovation-led sportswear and athleisure platform, has announced a significant leadership addition with the appointment of India’s most decorated squash player, Saurav Ghosal, as Director – High Performance Sports. This move underscores the company’s commitment to driving performance innovation and redefining India’s presence in the global sportswear space.

In his new role, Ghosal will lead Agilitas’ efforts in shaping the future of performance-driven sportswear, while also contributing to the brand’s marketing and distribution strategies within the high-performance category. His appointment is seen as a strategic step towards aligning elite athlete insight with product development and brand vision.

Born in Kolkata, Ghosal began his squash journey at a young age and honed his skills at the ICL Squash Academy in Chennai. He further developed his game in the UK, gaining international exposure that paved the way for a remarkable professional career. Ghosal reached a career-best world ranking of No. 10 in April 2019, and has earned accolades across global platforms—including India’s first-ever squash medal at the Commonwealth Games, a bronze in singles and mixed doubles, as well as nine medals at the Asian Games, second only to PT Usha. He was honored with the Arjuna Award in 2006 for his contributions to Indian sports.

“At Agilitas, we are building more than a sports company—we’re building an ecosystem that empowers athletes, nurtures innovation, and celebrates high performance. Saurav brings a rare blend of elite athlete experience and deep insight into the science of performance. His leadership will be instrumental in strengthening our high-performance offerings and connecting more meaningfully with athletes and consumers who demand the best. Just as his long-lasting legacy in professional squash, Saurav brings the same discipline, vision, and winning mindset to Agilitas,” shared Abhishek Ganguly, Co-Founder & CEO, Agilitas.

In his capacity as Director, Ghosal will work closely with Agilitas’ core leadership to define product strategies, guide performance R&D, and support go-to-market plans across the high-performance vertical. His athlete-first mindset is expected to play a key role in building meaningful collaborations, shaping athlete partnerships, and engaging deeply at the grassroots level.

Saurav Ghosal said, “Agilitas is redefining what an Indian sportswear brand can be—bold in ambition, uncompromising on performance, and driven by purpose. As a professional athlete, I’ve experienced firsthand what it takes to excel at the highest level. I’m excited to channel that experience into building a future where Indian athletes are empowered with world-class gear to push boundaries and inspire a new era of sporting excellence on the global stage.” 

This leadership addition comes at a transformative phase for Agilitas Sports, as the company prepares to launch a series of performance brands under its growing portfolio. With a focus on cutting-edge innovation, athlete-centric design, and scalable solutions, the brand is positioning itself to become a trailblazer in India’s sporting and athleisure ecosystem.

adidas and Real Madrid have officially unveiled the club’s Home Jersey for the 2025/26 season, celebrating the legacy of the iconic Santiago Bernabéu Stadium and the unparalleled history of one of football’s most successful clubs.

Designed to honour the evolution of the Bernabéu—still in its original location but now a landmark of modern architecture and football culture—the new jersey bridges the club’s rich past with its ambitious future. The shirt showcases a clean, elegant design where subtle metallic textures and details pay homage to the stadium’s architectural transformation over time.

A hallmark of the Real Madrid crest is that the club identity is present on the yellow bold piping, coming from the colour of the crest, linking to the shared identity of the club that spans eras.

The design features a sleek crew-neck collar and custom ribbed cuffs, enhancing the silhouette with a modern, athletic flair. Completing the look, the jersey will be paired with white shorts and white socks, detailed with dark grey trims, giving players a regal head-to-toe appearance worthy of the club’s legacy.

Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies. Made with advanced materials to improve airflow and keep players cool under pressure, the kit is tailored for high-level performance. Meanwhile, the fan version uses moisture-wicking fabrics to ensure comfort throughout the day.

The authentic player version of the jersey is priced at Rs. 8,599, while the replica fan version is available for Rs. 5,999. Both versions are now on sale at select adidas retail stores, Real Madrid official stores, and key retail partners across the country.

PUMA has officially unveiled the PUMA Orbita Ultimate PL, the new match ball for the Premier League, ahead of the 2025/26 season. The reveal marks the beginning of an exciting new era as PUMA kicks off its partnership with the Premier League with a campaign that celebrates freedom, creativity, and joy in the game.

The new ball, which will be seen for the first time in the Premier League Summer Series this July, has been designed to inspire brilliance — whether on stadium turf, local parks, or backyard pitches. Reflecting this spirit, the ‘Have a Ball’ campaign encourages players of all levels to embrace spontaneity and confidence when the ball is at their feet.

Richard Teyssier, Vice President Brand & Marketing, PUMA commented, “By emphasizing the emotional and liberating aspects of playing football, the ‘Have a Ball’ campaign highlights how the simple act of just having the ball can bring immense joy and excitement. On average, a professional footballer has control of the ball for around 109 seconds every game (FIFA, 2022), so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch. We are proud to have some of the best players in the world creating magic moments on the pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.”

Will Brass, Chief Commercial Officer, Premier League said, “The launch of the new ball, which will be seen in play for the first time during the Premier League Summer Series, marks the beginning of an exciting new chapter. We are thrilled to welcome PUMA as a key partner in our efforts to enhance the Premier League, both on and off the pitch. We can’t wait to see the ball in action, delivering unforgettable goals and moments for players and fans alike.”

Engineered for elite performance, the PUMA Orbita Ultimate PL features twelve evenly sized panels for optimal weight distribution, allowing for balance and precision. With high-frequency moulding for increased durability, deeper seams to boost aerodynamics, and a soft-touch surface, the ball ensures top-tier gameplay regardless of pitch conditions.

Beyond the pitch, the long-term collaboration will also extend into community-focused initiatives. PUMA and the Premier League will work together to support Premier League Kicks, grassroots development for girls and women, international community programs, and equality-driven campaigns such as No Room For Racism.

Starting this summer, PUMA will support the Premier League Summer Series in the USA, featuring six matches across three cities, along with community coaching and in-store activations at the PUMA NYC flagship store.

The Madhya Pradesh League (MPL) has officially announced Adani Group—one of India’s largest conglomerates—as the title sponsor for its upcoming 2025 season. The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.

Organised by the Gwalior Division Cricket Association (GDCA) under the aegis of the Madhya Pradesh Cricket Association, the league is expanding its scale this year. Building on its previous format of five teams, the men's competition now includes seven franchises, marking the inclusion of new teams from the Bundelkhand and Chambal regions. This move aligns with MPL’s broader goal of becoming one of India’s premier regional cricket tournaments.

Shri Mahanaaryaman Scindia, Chairman , Madhya Pradesh League said, "We are happy to have Adani Group as our title sponsor. Their support and commitment towards sports development in India resonate with our vision of making MPL one of the premier cricket tournaments in the country. We look forward to an exciting season.”

In a major highlight this year, the MPL will also introduce a Women’s Cricket League, which will run concurrently with the men’s matches. The new women’s competition will feature three teams, including one from Bhopal, underscoring the league's commitment to gender inclusivity. 

A spokesperson from Adani shared their excitement, stating, “We are thrilled to be associated with the Madhya Pradesh League as its title sponsor. It’s also exciting to see the inclusion of Women’s Cricket this year, promoting gender inclusivity and providing a platform for aspiring women cricketers. We look forward to a season full of inspiring performances.”

Gwalior will once again serve as the host city for the entire tournament, having also hosted MPL’s debut season in 2024. Ahead of the league’s launch, a jersey unveiling ceremony was held on Tuesday, where all 10 participating teams—seven men’s and three women’s—revealed their new kits. The ceremony saw enthusiastic participation from players, team officials, and dignitaries, generating significant buzz and anticipation for the season.

This year’s men’s teams include the Gwalior Cheetahs, Bhopal Leopards, Jabalpur Royal Lions, Rewa Jaguars, Indore Pink Panthers, Chambal Ghariyals, and Bundelkhand Bulls. On the women’s side, the competition will feature Chambal Ghariyals, Bhopal Wolves, and Bundelkhand Bulls. The dual-league format is expected to bring new energy and viewership to the tournament.

With a strengthened roster, an expanded footprint, and the introduction of women’s cricket, MPL 2025 promises to be a dynamic and inclusive celebration of the sport in Madhya Pradesh.

In a unique blend of sports and entertainment, PUMA India has unveiled its latest Instagram campaign, RCB Shotline, bringing together an impressive lineup of sporting legends, including Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya. The campaign, which has quickly gained viral attention online, combines humor, star power, and the electric energy of some of the world’s biggest athletes.

The concept centers around the fictional PUMA “Shotline,” where Royal Challengers Bengaluru (RCB) stars Virat Kohli, Rajat Patidar, and Krunal Pandya field calls from enthusiastic fans — and a few famous personalities. The campaign kicks off with a hilarious moment as Virat answers a call from none other than Usain Bolt. “How can I help the fastest man in the world?” Virat asks, only for Bolt to hang up immediately. “Typical! I guess he does everything in record time,” quips Virat, setting the playful tone for what follows.

The light-hearted banter continues with Jack Grealish calling in and confusing Virat for fellow cricketer Ben Stokes, and PV Sindhu cheekily questioning if her smash is tougher than a fast bowler’s delivery. Virat responds, “Definitely your smash. As you know, we do have helmets in cricket,” adding a witty cricketing twist. Meanwhile, Rajat and Krunal handle calls from fans eager for VIP match passes and other requests.

Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline. The campaign highlights PUMA India’s signature mix of sport and street style, infused with swagger, humor, and camaraderie among the athletes.

Beyond just showcasing the players off the pitch, the campaign captures the vibrant spirit of fandom with moments like fans pleading for VIP tickets, excuses for missing work to attend matches, and surprise interactions from Bolt and Sindhu. It’s a laugh-out-loud celebration of sport, personality, and entertainment.

With its combination of sharp banter, squad chemistry, and star-studded cast, the RCB Shotline campaign perfectly embodies what makes PUMA India distinct — a bold fusion of high performance and playful attitude. More than just a video, it’s a tribute to iconic athletes, shared passion, and the electrifying energy that fans crave.

Formula 1 and PepsiCo have officially entered a multi-year global partnership that designates PepsiCo as an Official Partner of the sport until 2030. The collaboration brings together the high-energy world of Formula 1 with PepsiCo’s leading product portfolio, including Sting Energy, Gatorade, and Doritos.

As part of the agreement, PepsiCo aims to extend its reach to Formula 1 fans both on and off the track. This will be achieved through packaging promotions, digital campaigns, and co-branded product lines. Additionally, the deal grants PepsiCo access to Formula 1 Fan Zones and the rights to develop limited-edition merchandise.

Sting Energy, PepsiCo’s flagship energy drink, will now serve as the official energy drink of Formula 1. The brand has been expanding rapidly across markets such as India, Pakistan, Egypt, and Vietnam, and the partnership is expected to support its continued global growth.

Gatorade is also joining the F1 ecosystem, taking on the role of official partner of the F1 Sprint. The collaboration kicks off at Spa-Francorchamps later this year and will continue at upcoming Sprint events in Austin, São Paulo, and Qatar. Sprint races, known for their shorter and more intense formats, have shown a 10 percent increase in average TV viewership compared to regular race weekends.

Meanwhile, Doritos has been named the official savoury snack partner of Formula 1. This part of the partnership gives PepsiCo global rights to promote Doritos both at races and across various media platforms.

Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix. The company will also activate in retail environments using F1-themed displays, packaging, and special promotions.

Stefano Domenicali, President and CEO, Formula 1 said, “Today is a moment to celebrate the partnership between two iconic and historic global brands.  A sparkling union that will bring together tradition and innovation, generating excitement,  entertainment, and unforgettable experiences for our fans and customers around the world. PepsiCo will tap into the unique potential of Formula 1 as a global platform to connect with new audiences, and we will benefit from their energy, their extraordinary products, and their loyal community. With a long-lasting history of creativity and the ability to celebrate the fun and special moments in  life, PepsiCo is the ideal partner to share unique moments along our journey.” 

Eugene Willemsen, Chief Executive Officer, International Beverages, PepsiCo stated,  “This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences. Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands, particularly Sting Energy, on the world stage. Together, we'll deliver  bold, innovative experiences that connect with drivers and fans at race venues and well beyond,  while also supporting Formula 1's continued expansion to new audiences worldwide in markets  where PepsiCo and Sting have a strong presence.”

The collaboration marks a significant step for both entities, combining global reach, brand strength, and innovation to engage with fans in new and exciting ways.

Fitness and sports gear brand Boldfit has announced the onboarding of Indian pace sensation Arshdeep Singh as its newest brand athlete. This strategic move reinforces Boldfit’s positioning as a brand created by athletes, for athletes—going beyond traditional celebrity endorsements to celebrate a shared ethos of performance and authenticity.

Arshdeep joins the ranks of the Boldfit roster alongside star cricketer KL Rahul, who was not only the brand’s first investor but also instrumental in establishing its athlete-first foundation.

Recognised for his raw pace and composed demeanour on the field, Arshdeep brings a grounded energy to Boldfit’s growing community. The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online. The campaign featured a casual yet spirited exchange between KL Rahul and Arshdeep, culminating in Arshdeep donning Boldfit merchandise—capturing the attention of Gen Z and fitness-forward audiences across the country.

"I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It's not just good looking gear, it's made for how athletes actually train, recover and live. Really excited to build this,” commented Arshdeep Singh.

Pallav Bihani, Founder, Boldfit stated, “We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer."

KL Rahul, cricketer and also an investor in Boldfit added, "Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder."

More than just a partnership, this collaboration is part of a larger vision to redefine how fitness brands are built in India. Boldfit continues to disrupt the industry by putting athletes at the heart of its brand story—ensuring that performance, purpose, and culture drive product innovation. With Arshdeep’s inclusion, the brand is set to scale its athlete-led journey to new heights, crafting a fitness culture that resonates with India's emerging generation of health-conscious consumers.

adidas and Arsenal have officially launched the new Arsenal 2025-26 home shirt, a design that delves deep into the club’s identity by exploring “The Heart of Arsenal.” With a creative concept centered around the human heart, the campaign takes supporters on a journey to the emotional core behind the badge — the spirit, passion, and people that define the club.

The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats. A unique musical composition enhances the visual storytelling, while the initiative also honours the 40th anniversary of Arsenal in the Community. Young participants from local community programmes such as Premier League Kicks, Primary Stars, and Football Plus also appear in the film, highlighting the club’s continued dedication to empowering young people through football.

Arsenal's Myles Lewis-Skelly said, "I love our new kit, it looks fresh - I'm excited to wear this in front of our incredible supporters. Their energy lifts us and when we step out in the shirt, we feel it more than ever."

Arsenal's Kim Little said, "Supporters are at the heart of everything we do, and this new kit connects to that so deeply. We carry our supporters with us, and they carry us with them, no matter where they are. They push us forward."

The 2025-26 home shirt fuses modern performance innovation with a nod to Arsenal’s rich history. At the center of the design is a repeating Gothic ‘A’ motif — inspired by the Victoria Concordia Crescit crest first used during the 1949/50 season and famously seen on the club’s 1990-91 league-winning home shirt. This iconic emblem is now reimagined throughout the latest kit, symbolising Arsenal’s past and future.

Engineered for peak athletic performance, the authentic version of the shirt features adidas HEAT.RDY technology provides optimal moisture control, comfort, and fit. Structured mesh zones and 3D engineered fabric at the nape ensure enhanced ventilation. For fans, the AEROREADY version — also created with recycled materials — offers the same stylish design with added accessibility.

The full kit includes all-white home shorts with red detailing and red socks adorned with the same Gothic ‘A’ pattern, capped by adidas' signature Three Stripes.

The Arsenal men’s team debuted the 2025-26 home shirt on May 18 during their final domestic league match against Newcastle United at Emirates Stadium.

The adidas Arsenal 2025-26 Home Shirt is now available for purchase at Arsenal club stores, Arsenal Direct, select adidas retail locations, and online. 

PUMA India has strengthened its commitment to the country’s thriving running culture by partnering with the Mumbai Half Marathon and the Wipro Bengaluru Marathon as their Official Sportswear Partner. The multi-year deal with race organiser NEB Sports Entertainment marks a strategic move by the global sports brand to deliver a comprehensive race experience to Indian runners.

The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21. As part of this collaboration, PUMA India will offer a 360-degree race experience that includes expert-led training runs, high-performance race-day gear, and on-ground support for participants.

Karthik Balagopalan, Managing Director, PUMA India said, “The sport of Running is transforming India—shaping lifestyles, building communities, and redefining competition. Our partnership with NEB marks PUMA’s deeper commitment to fuel this momentum. India has an extremely vibrant community of close to 3 million registered runners and double-digit growth in marquee events like the Mumbai and Wipro Marathons. We think it is a fantastic opportunity to empower them to chase their goals and go the distance. This partnership further strengthens our commitment to push and elevate the evolution of running in the country.”

The collaboration builds on PUMA’s growing investment in India’s distance running segment. The brand’s NITRO franchise, which has emerged as one of India’s best-selling performance footwear lines, has become a top choice among elite athletes. Since October 2024, more than 50 percent of podium finishers at key Indian races have worn PUMA NITRO shoes—underscoring the brand’s strong connection with the performance community. The company’s running division is also growing at a faster pace than its overall India business.

India’s sports industry is seeing notable growth, with the emerging sports segment expanding 19 percent year-over-year in 2024, and marathons contributing 23.5 percent to this sector. Leveraging this momentum, PUMA continues to drive engagement through initiatives focused on mass participation, athletic performance, and the cultural relevance of running.

"We are thrilled to welcome PUMA India on board as our official sportswear partner. At NEB Sports, we have always believed in creating inclusive, eco-conscious sporting experiences that go beyond the racetrack. This association marks an exciting chapter in fostering a culture of health and wellness across communities. Together, we aim to inspire more people to lace up and hit the roads with passion and purpose,” commented Nagaraj Adiga, CMD - NEB Sports.

Beyond sponsorships, PUMA has played an active role in India’s running ecosystem. In 2024, the brand supported high-profile races including the Vedanta Delhi Half Marathon, the Ladakh Marathon, and the Adani Marathon. It also conducted more than 250 training runs across Indian cities and launched innovative formats like the PUMA x Bumble Singles Run, reinforcing its deep-rooted involvement in promoting running as a mainstream movement in India.