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PUMA Unveils Official Premier League Match Ball for 2025/26 Season
Engineered for elite performance, the PUMA Orbita Ultimate PL features twelve evenly sized panels for optimal weight distribution, allowing for balance and precision.
Adani Group Joins as Title Sponsor of Madhya Pradesh League 2025
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
PUMA India Brings Global Sports Icons Together in Viral ‘RCB Shotline’ Campaign
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Formula 1 and PepsiCo Announce Multi-Year Global Partnership Through 2030
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
Boldfit Partners with Arshdeep Singh to Boost Athlete-Led Sports Gear in India
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
adidas X Arsenal Reveal New Home Shirt Honouring Fans and Legacy
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
PUMA Strengthens Commitment to Indian Runners with New Marathon Partnerships
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
IndianOil UTT Partners with JioStar for Exclusive Broadcast Through 2027
To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.
FanCode Inks Five-Year Deal with LALIGA for Exclusive Streaming Rights in India
As part of the collaboration, FanCode will work hand-in-hand with LALIGA to launch a multi-faceted promotional campaign aimed at increasing awareness and fan engagement in India.
Rajasthan Royals X Myntra Bring Fashion to the Cricket Field
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.