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Solitario Diamonds Becomes Official Partner of Gujarat Giants in WPL
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
adidas New Campaign Highlights Positivity Ahead of ICC Champions Trophy 2025
The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.
Jim Beam, Ducati, and More Join Forces for Riders Music Festival 2025
Renowned for its unique fusion of high-energy performances and the spirit of the open road, the Riders Music Festival will feature an exciting array of activities.
Sony Sports Network Partners with Akon for Third Phase of ‘Iss Baar Drugs Ki Haar’ Campaign
The campaign aims to combat drug abuse among Indian youth, encouraging them to embrace sports and a healthier lifestyle.
ASICS Reveals Official Apparel & Footwear for Apollo Tyres New Delhi Marathon 2025
Marking the 10th edition of the prestigious marathon, the merchandise was launched digitally, offering a first look at the official race day apparel and footwear for the event scheduled on February 23, 2025.
Rakul Preet Singh & Jackky Bhagnani Join Hyderabad Superstars as Co-Owners in the World Pickleball League
The Hyderabad Superstars will be led by experienced coach Jonny Andrews, who has been associated with Pickleball since 2016.
Aishwarya Sharma Joins eSkootr Championship as Team Principal, Leading Net Zero Racers Towards a Sustainable Future
Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing. 
Pee Safe Partners with National Games 2025 as Official Health & Wellbeing Partner
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
Sunil Gavaskar and Rohan Gavaskar Join Dilli Dillwale as Co-Owners in the World Pickleball League
Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.
Pickleball Takes Center Stage as FanCode Partners with World Pickleball League
The World Pickleball League will take place from January 24th to February 2nd at the prestigious CCI Mumbai.