The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.
Recently, BigMuscles Nutrition also launched the Hustle Banaye Muscles campaign, which spotlighted women actively pursuing fitness goals and taking control of their health.
The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, featured intense bidding among six teams, signing 96 players for a combined total of over Rs. 5.54 crore.
Marking the company’s first major initiative of 2025, the “Unhustle Fitness” campaign addresses the growing consumer demand for sports nutrition products that support sustainable fitness journeys.