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Yuvraj Singh Unveils Twiddles, a Guilt-Free Snack Brand for Conscious Eaters
Twiddles aims to fill a long-standing gap in the market by offering nutritionally dense, satisfying snacks without compromising on taste.
PUMA India Partners with Bumble to Launch Singles-Only Running Event for Young Adults
The two brands have merged the worlds of sports and dating by announcing a singles-only running event, aimed at connecting like-minded individuals in person.
Wellbeing Nutrition Taps Soha & Kunal for Protein-Powered Campaign
Wellbeing Nutrition, a prominent name in India's wellness and nutrition sector, is elevating its presence in the wellness market with the launch of a new campaign featuring Soha Ali Khan and Kunal Kemmu.
Reebok Partners with Generation Joy for Nutritional Supplements
This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.
PUMA X Manchester City Launch Home Kit with Fortnite Integration
The sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots. This licensing initiative is to make a strong connect with the fans and to enhance the fandom.
Cybeart’s Biggest Organic Brand Plug with PM Narendra Modi
As soon as the video of the meeting went viral, Cybeart witnessed a 120 percent increase in weekly revenue.
NASCAR and FaZe Clan Launch Limited Edition Merchandise
Since its inception in 2010, FaZe Clan has established itself as one of the world’s most prominent and influential gaming organizations.
FanCode Sets the Stage for Sports Merchandising and Licensing
FanCode is poised for collaborations with multiple IPL franchises to establish their own mega-store destinations across the nation. In addition to collaborating with Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders, FanCode will also collaborate
Will Merchandising Save Sinking Esports Economy in India?
Indian esports teams have struggled drastically to increase their revenue, merchandising continues to be a viable options for esports teams to enhance their revenue streams if tapped correctly.
Adidas Icons Come Together in One-of-a-Kind 'Family Reunion'
Ahead of FIFA World Cup Qatar 2022, adidas reunites its global football family including Lionel Messi, Karim Benzema to celebrate why the world cup is so special.