A Post Graduate Diploma in Management from IIM Calcutta, having worked with McKinsey & Co. for over six years as a Senior Engagement Manager Ayushi had the vision of manufacturing and delivering international quality work-wear especially designed to fit body types and cater to the like and preference of Indian women. After working on several public health and welfare projects in Bihar and U.P, she wanted to establish her own venture, one that would create a positive impact and alleviate the challenges associated with fit and sizing for women's western work-wear. She observed that there was an untapped potential in the professional work-wear space for women in the Indian market.

In 2016, She ventured to set up FableStreet, after evaluating this white space as a strong business opportunity and her personal identification with the cause, as a professional working woman. Sensing the opportunity she was able to take advantage of the E-commerce boom, lack of good work-wear in the Indian market, increase in the number of women who prefer to wear western attires in the workforce and her vast knowledge to carve out a niche for herself in the Fashion and Lifestyle E-commerce sector. FableStreet has raised $ 3million in Series A from Fireside Ventures in December 2019. In addition, it also have prominent investors including likes of Harmeet Bajaj (Fashion Expert), Pradeep P (CEO Uber, India), Dilip Khandelwal, MD Deutsche Bank, Pameela P (HUL director), Kanwaljit Singh etc. on its board