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Search result: Advertising

Showing 1 - 10 Articles out of 74

Mattresses: Any takers for technology?

Brands work towards educating consumers about the 'correct' mattress.

BY Gunjan Piplani  |  May 03, 2012  |  comments ( 0 )  | 

The buzz about going e-global

Taking your brand online is passe; what's pivotal today is going e-global.

BY Neha Malhotra  |  Apr 18, 2012  |  comments ( 0 )  | 

The fine print of printing

The printing industry in India has started showing signs of maturity.

BY Aadeetya Sriram  |  Apr 17, 2012  |  comments ( 0 )  | 

Growing popularity of direct selling

Direct selling to grow at CAGR of 9 per cent in the next 4-5 years.

BY Vrinda Oberai  |  Mar 26, 2012  |  comments ( 0 )  | 

The bigger the better

The phrase "small is the way to go" is not something that the retailers are choosing to adopt. A clutch of Indian retailers have plans to ramp up the number of bigger stores in their portfolios.

BY Aadeetya Sriram  |  Jan 16, 2012  |  comments ( 1 )  | 

Indian lingerie market: Growth and trends

Lingerie is an essential part of a woman's wardrobe. If worn properly, it makes her look good and feel good. What was perhaps one of the most understated objects of fashion till a few years back has now become one of the biggest segments in the fashion in

BY Sahiba Sachdev  |  Jan 11, 2012  |  comments ( 1 )  | 

The real world of fakes!

No one can beat the Chinese when it comes to copying; After fake products, it is the fake stores that are stirring the hornet's nest

BY Seema Seth  |  Aug 16, 2011  |  comments ( 1 )  | 

Booming baby food market

With the growing use of packaged baby food products by working mothers, baby food market in India is expected to grow rapidly.

BY Rajni Pandey  |  Aug 09, 2011  |  comments ( 13 )  | 

The growing cult of RFID

Taking over barcode technology is RFID, though the adoption is slow to take off.

BY Seema Seth  |  Aug 02, 2011  |  comments ( 0 )  | 

Ordering via SMS

A new technology has hit the retail industry where in customers can order via mobiles. This will not only give more convenience to them but also open immense opportunities for retailers as well

BY Seema Seth  |  Jul 26, 2011  |  comments ( 0 )  |