The Marvels
Why Honasa Consumer is Betting Big on House of Brands Strategy?

Why Honasa Consumer is Betting Big on House of Brands Strategy?

Apart from Mamaearth, The Derma Company, and Aqualogica, the…
How Noise is Using Tech to Innovate its Product Offerings

How Noise is Using Tech to Innovate its Product Offerings

With consumer centricity at its core, the brand has constantly…
What Steps Plum is Taking to Stay Relevant to Consumers

What Steps Plum is Taking to Stay Relevant to Consumers

Recently, Plum has raised $35 million (Rs 270 crore) in a Series…

Read Exclusive Stories and Expert Opinions

How are D2C Brands Gearing Up for the Festive Season Ahead

How are D2C Brands Gearing Up for the Festive Season Ahead

By Vaishnavi Gupta /
How The Metaverse will Define the Future of Digital Customer Experience

How The Metaverse will Define the Future of Digital Customer Experience

By Rajesh Varrier /
Decoding the Phenomenal Rise of D2C Beauty and Personal Care Brands

Decoding the Phenomenal Rise of D2C Beauty and Personal Care Brands

By Avlokita /
How Brands are Controlling their Customer Acquisition Costs

How Brands are Controlling their Customer Acquisition Costs

By Vaishnavi Gupta /

PEOPLE

How TIMEX is Innovating Digitally to Woo the Younger Consumers

How TIMEX is Innovating Digitally to Woo the Younger Consumers

By Charu Lamba /
How Fabindia is Integrating Tech to Offer Omnichannel Experience to its Customers

How Fabindia is Integrating Tech to Offer Omnichannel Experience to its Customers

By Charu Lamba /
How VIP Clothing is Transforming from its Distribution-Led Biz to Omnichannel Company

How VIP Clothing is Transforming from its Distribution-Led Biz to Omnichannel Company

By Charu Lamba /
How WOW Skin Science is Planning to Become the House of Loved Brands

How WOW Skin Science is Planning to Become the House of Loved Brands

By Charu Lamba /

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