Retail India News: Flipkart Launches Iris to Offer Brands With Insights into Customer Behavior
Walmart-owned e-commerce giant Flipkart has introduced a new insights platform called Flipkart IRIS (Insights and Research Intelligence System). This…
Revolutionizing Fashion Retail: Integrating D2C and E-commerce Strategies with Technological Innovations
India is gradually realizing its potential as a key player in the global economy, driven significantly by the increasing purchasing power of its…
The Power of Physical Stores in a Digital Age: Building Trust and Enhancing Customer Experience
In today's rapidly evolving retail landscape, the rise of direct-to-consumer (D2C) brands has transformed the way businesses connect with consumers.…
Building a Successful D2C E- commerce Brand: Strategies for Growth
India has witnessed a remarkable surge in internet and smartphone penetration, with expectations of a billion smartphones by 2026. This digital…
Explore Upcoming Events And New Age Agendas
  • Restaurant Awards
    18 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • EdTech x Indian Education Summit & Awards
    19 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Bengaluru
    31 Aug-1 Sep 2024, BIEC, Bengaluru, Karnataka
    India’s premier and most trusted Business & Tradeshow is back in Bengaluru to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.
  • FROEXPO Ahmedabad
    21-22 Sept 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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How Simply Nam's Makeup Removing Towel Became a Skincare Game-Changer!
Today, beauty trends evolve at the blink of an eye and preferences vary from person to person, and finding a brand that resonates with diverse…
How are Co-Commerce Platforms Enhancing and Transforming the Conventional Retail and E-commerce Industry?
Co-commerce platforms are revolutionizing the retail and e-commerce landscape, offering a unique blend of community engagement, personalized…
Women-Led D2C Brands Achieve 54x Transaction Growth in 2023 Compared to 2022
In a testament to their resilience and appeal, women-led Direct-to-Customer (D2C) brands have witnessed a surge in online transactions, posting a 54x…
Embracing Social Commerce for a New Era of Retail
In the ever-evolving landscape of commerce, the transition from brick-and-mortar stores to virtual marketplaces has been nothing short of…
{Funding Alert} Cash Cow Unleashed! Frubon's Funding Frenzy Sparks a Dairy Revolution
Dev Milk Foods Pvt. Ltd. (DMF), the diversified dairy company based in Jaipur, is making waves in the industry with its brand "Frubon”. The company…
{Funding Alert} Yu, the Chef-Crafted Instant Food Brand, Raises INR 20 CR in Series A Follow-On Round
Yu, the trailblazing Chef-Crafted Instant Food Brand, has secured INR 20 CR in a recent follow-on Series A round, building on its successful…
How URturms Bagged a Rs1.2 Cr Deal on Shark Tank India: A Sustainable Fashion Success Story
In an era where sustainability and innovation are becoming paramount in every industry, URturms stands out as a beacon of change in the fashion world…
Shark Tank India Backs Koparo with Rs 70 Lakh Investment Deal, Fuels Eco-Friendly Cleaning Movement
Koparo, the digital-first, sustainable home care brand, has made headlines once again, securing a significant investment from 4P Capital Partners and…
The Cinnamon Kitchen Secures Rs 60 Lakh Shark Tank Investment for Guilt-Free Delights
'The Cinnamon Kitchen' isn't your ordinary bakery; it's a haven where passion for wholesome indulgence meets a commitment to organic, plant-based,…
How Adil Qadri's Fragrant Vision Landed a Rs 1 Cr Deal on Shark Tank India
Marking its solid footing in the Indian market, Shark Tank India's third season is currently live and features a compelling blend of entrepreneurial…
Retail India News: Ed-a-Mamma Enters into Strategic Alliance with Mothercare
Mothercare India, a leading retailer of the global heritage baby clothing and essentials brand, has announced its strategic alliance with Ed-a-Mamma…
Unlocking Potential: ONDC's Impact on D2C Brands
In the swiftly transforming digital commerce landscape, the growth of Direct-to-Consumer (D2C) brands has been nothing short of meteoric, reshaping…
An Overview and Growth of the E-commerce Industry in 2023 and What to Expect in 2024
In the vibrant tapestry of India's economic landscape, the past three years have witnessed a metamorphosis in the e-commerce sector, propelled by the…
2023: The Year D2C Giants Went Offline in India
Bucking the trend of relentless online expansion, 2023 emerged as the year when India’s leading digital-first retail players opted for a strategic…
Consumer Trust & Engagement Plays a Pivotal Role in D2C Brands Growth
In 2020, a vibrant shift unfolded as the world collectively hit the "pause" button. Faced with unexpected circumstances, consumers across the nation…
Driving Sustainable Growth in the E-commerce Ecosystem
E-commerce has undeniably transformed our shopping experience, offering unparalleled convenience and accessibility at the tap of a screen. Many…
Top D2C Brands that are Redefining India's Retail Landscape
The D2C market in India has witnessed monumental transformation owing to a combination of strategic factors like a burgeoning tech-savvy population,…
{D2C 100} How FS Life is Redefining Indian Fashion Retail with a Trio of Brands
FS Life (previously known as FableStreet) was started in 2016 with the aim of building a work wear brand for Indian women. With time, the company has…
{D2C 100} How Berrylush is Growing Beyond Borders and Categories
Berrylush is a Direct to Consumer (D2C) brand that sells through its own website, and marketplaces like Myntra and Flipkart. Recently, the brand…
{D2C 100} Digital Transformation and AI are Zouk's Formula for Operational Efficiency
Zouk is a 100 percent PETA-approved cruelty-free bags and accessories brand. It is omnichannel now, selling its products on its own D2C website as…
{D2C 100} Plum's Rs 400 Crore Success Story: 100,000 Outlets on the Horizon
Plum is one of India’s fastest growing D2C brands with an annualized revenue run rate of Rs 400 crore. The brand has presence in 350+ cities with…
{D2C 100} How Juicy Chemistry is Aiming for 15 Stores and 250 Touchpoints
Juicy Chemistry initially started off as a digital-first brand in the organic beauty category. In recent years, the brand has opted to pursue an…
{D2C 100} How Earth Rhythm is Making D2C Beauty Shopping Easy with User-Friendly Tech
Incepted in 2020, the first set of products that Earth Rhythm built were shampoo bars – an innovative take on the traditional liquid shampoo, being…
Tapping into the Influencer Marketing Potential in India's Rs 90,000 cr Festive Market
As the festive spirit of Diwali permeates the nation, brands discover themselves amidst a thriving market valued at an astounding Rs 90,000 crore,…
D2C Brands Illuminate Festive Season with 20 pc Surge in Order Volume
Over 1000 brands within its network have enjoyed a substantial 20 percent surge in order volume during the early phase of the festive season compared…
{D2C 100} How Beyoung went from Startup to Rs100 Crore Fashion Empire
Beyoung, a fashion brand that entered the market in 2018, has quickly established itself as a game-changer in the industry. With a focus on…
{D2C 100} How T.A.C is Bridging Ayurveda and the Aspirational Middle Class
T.A.C (The Ayurveda Company) was incorporated in 2021 with a clear vision to tap into the immense opportunity presented by the Ayurvedic market in…
{D2C 100} How Nestasia's QR Code Revolution is Elevating Shopping Experience Beyond Shelves
Nestasia, a rapidly growing brand in the retail home décor industry, is making waves with its omnichannel approach. Since its inception in late 2019…
{D2C 100} How Mamaearth Went from a Baby Care Brand to Building Beauty Empire in 6 Years
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Made safe certified products that offer toxin-free;…
{D2C 100} How The Sleep Company Unlocked the Power of Quality Sleep with SmartGRID
Founded in 2019 by Priyanka Salot and Harshil Salot, with their visionary approach and commitment to providing exceptional sleep experiences, The…
{D2C 100} How SUGAR Cosmetics is Empowering Women Through Makeup
"Innovation, inclusivity, and empowering Indian women through makeup have been at the heart of SUGAR Cosmetics since its inception. Our mission is…
{D2C 100} How boAt's Digital-First Approach is Changing the Game
boAt is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations. The brand…
How Amazon Business is Revolutionizing E-Procurement and Empowering MSMEs in India
In just a few short years, Amazon Business has transformed the landscape of e-procurement in India, becoming a formidable force that empowers…
How Paree Sanitary Pads is Leading the Feminine Hygiene Revolution in India
Since its establishment in 2015, Paree Sanitary Pads, a division of Soothe Healthcare, has been disrupting the feminine hygiene industry in India.…
How VAHDAM India is Disrupting 200 Years of Tea & Spice Tradition
VAHDAM India, the country’s largest home-grown wellness brand, offers the finest Indian teas and spices under a sustainable-ethical brand,…
Heads Up For Tails Launches Active Pet Lifestyle Brand 'DASH DOG'
Heads Up for Tails, a leading pet lifestyle brand in India, has recently launched Dash Dog, an advanced engineered line of products designed to aid…
High-end Online Shopping to Drive Retail Contribution to Nation's Economy
As the world moves towards a more digital age, online shopping has become a major contributor to the growth of retail industries worldwide. In…
3 Ways Technology-Based D2C Brands are Changing Indian Kitchens
Indian kitchens have remarkably evolved over the years, in line with advancements in technology, the emergence of new tools or appliances, and…
How D2C Startups are Making their Way in the Personal Care & Wellness Areas
The beauty and personal care industry was already ballooning prior to the Covid-19 outbreak, and on a positive note, the multiple sectors under its…
How Discovery Commerce is Transforming Online Shopping Journey
With consumer lifestyles increasingly going digital, online channels dominate their preferences for media consumption as well as shopping. A Google/…
Role of D2C in India's Startup Revolution
One of the most fascinating and dynamic trends in the world of business over the last few decades has been India's startup movement. The country has…
[Funding Alert] Blue Tea Bags $7.5 mn at Shark Tank India, Despite Being Reprimanded by Sharks
BlueTea is a company envisioned to bring back ancient Indian Ayurveda-based flower teas to the world by showcasing convenience to consumers. The…
New Paradigms D2C Brands should be Looking at in 2023
In 2022, direct-to-consumer brands showed how to recover successfully. The D2C sector in the Indian market has now left the disruption of the…
[Funding Alert] Spice Story Gets Funded By a Shark, Raises Rs 70 lakh for 5 pc Equity
Spice story is a Mumbai-based Indian Chutney brand that offers a wide range of authentic and absolutely local chutneys in modern sauce form. These…
[Funding Alert] Home-Grown Coffee Brand VS Mani & Co Raises Rs 19 Lakh for 1 pc Equity on Shark Tank
With numerous up-and-coming coffee brands taking over the market, it came as no surprise how VS Mani and Co, a Home-Grown Coffee brand from South…
2023 will be the year of D2C: 5 Trends Brands Must Know
2022 saw one of India's most talked about festive seasons in recent years. Last year’s sales number set newer records and an increase in demand from…
Why Jaipur Watch Company is on a Success Path Even After Not Securing a Deal on Shark Tank India
Jaipur Watch Company, India’s first micro-luxury watch brand, was started in 2013 by Gaurav Mehta. The brand sells its products through online…
[Funding Alert] Size Inclusive Brand Angrakhaa Raise Rs 40 lakh for 20 pc Equity on Shark Tank India
Angrakhaa, a retail clothing brand founded by Vishakha Bhaskkar and Asana Riamei has been operational since 2018. The brand offers women's apparel in…
Semi-Permanent Hair Color Brand Paradyes Impress the Sharks, Raise Rs 65 Lakh for 2 pc Equity
Founded in 2021 by Yushika Jolly, Paradyes is a semi-permanent hair color brand. She introduced the brand by identifying a gap in the market. Banking…
How this Mother-Daughter Duo Aims to Empower Indian Artisans with the Help of Sharks
House of Chikankari was founded by the mother-daughter duo Poonam and Aakriti Rawal in 2020 with the aim to create a deeper impact on India's…
Fresh Puja Flower Startup Hoovu Fresh Raises Rs 10 Mn from Sharks Aman and Peyush
Hoovu Fresh, a traditional flower delivery business that deals in fresh flowers and incense sticks on subscription recently raised Rs 10 million from…
How TeaFit Raised a Collective Investment From All 4 Sharks, Startup Valued at Rs 6.25 cr
TeaFit a brand that produces zero-calorie healthy drinks made with natural herbs and ingredients, without sugar or a sweetener recently made an…
How Recode’s Rejection in Shark Tank Worked in Favor of its Growth
Recode is a brand that sells makeup products and cosmetics and has a pan-India presence across more than 250 shops in India. The brand sells its…
Down, But Not Out: Flatheads Founder
Direct-to-Customer online casual sneakers brand Flatheads recently made an appearance on Shark Tank India Season 2 wherein, Founder Ganesh…
Why Mamaearth’s Rumored IPO Valuation Evoked Intense Digital Debate 
Mamaearth’s IPO valuation has become a topic of intense debate today. The proposed, super-premium initial public offering of Rs 2.900 crore has…
How to Build D2C Brands Via User Retention Strategy Powered by Engagement
A brand must establish a relationship with its audience to stand out in today's crowded direct-to-customer (D2C) market. The most effective approach…
E-commerce and D2C Records 2x Growth in Sales in 2022 in Comparison to 2019
E-commerce retailers and D2C Brands recorded sales worth Rs 76,000 crore during the one-month festival sale event, which almost doubled the pre-covid…
How is HealthFab Providing Comfortable and Hassle-Free Solutions to Menstruating Women
Menstrual health is still a taboo in today’s world. More so in India, where women’s health issues are barely acknowledged, let alone discussed, in…
D2C: How the Role of Influencers is Changing 
Large consumer brands have historically used business scale to get efficiencies in manufacturing, distribution, and media. This has made it harder…
How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
The Growth of D2C: Retail and the Role of Quality Engineering
Intermediaries and resellers are being phased out! Direct-to-consumer (D2C) and retail channels are leading the change in retail. The pandemic…
How are D2C Brands Growing with Their Innovative Strategies in a Competitive World?
Direct-to-consumer (D2C) as a business model has gained much traction in the last few years. It has become a challenging player from a niche segment…
{Funding Alert} The Sleep Company Raises Rs 177 cr in Series B Round
The Sleep Company, a D2C retailer of mattresses, has raised Rs 177 crore in a Series B funding round from investors including Premji Invest…
{Exclusive} Wellbeing Nutrition Eyes Funding of $10 mn to Expand Globally
Wellbeing Nutrition, one of India’s leading plant-based nutrition companies is looking to raise $8-10 million in funding this quarter. The brand has…
3 Emerging Trends in India's Fashion D2C Space
The pandemic of 2020 has paved the way to establish India as an important landmark for various industries. Gradually growing into a hub for one of…
D2C Vs Marketplace: Which is More Effective for Personal Care Brands during Festive Sale
It is that time of the year when the festival season takes over the country. While customers throng to their favorite e-commerce websites and portals…
From “Add to Cart” to “Proceed to Checkout”: How D2C Brands are Diversifying Consumer Experience
With the country recovering from the pandemic, the retail industry has resumed its growth trajectory. According to a BCG-RAI report titled “Racing…
{D2C 100} DailyObjects: Functional Accessories
DailyObjects is a functionality and design-driven brand that creates aspirational products for every day. The brand caters to a wide range of…
{D2C 100} WOW Skin Science: Natural Skincare
WOW Skin Science is a direct-to-consumer (D2C) brand focusing on the beauty and wellness market. The brand offers skin care, hair care, body care,…
{D2C 100} Zouk: Going Cruelty-Free
Zouk, a 100 percent PETA-approved cruelty-free bags and accessories brand entered the billion-dollar-plus industry in 2016. It offers products in the…
{D2C 100} Amrutam: Betting Big on Commerce
Amrutam is a preventive and therapeutic brand, offering both application-based and consumable products focusing on holistic healing and addressing…
How D2C Brands are Planning to Drive Sales This Festive Season
The longest festive season in India, which begins from mid-September and stretches till mid-November, is currently underway. The brands are seeing a…
Why Pure Sense is Betting Big on Food Like Skincare
Pure Sense, a personal care brand that offers a range of Skincare, Mood Elevating Fragrances, and Bath & Body products, believes beauty is deeply…
How Earth Essence is Innovating to Create Clean and Vegan Personal Care Products
Imagine a world where our beauty and personal care routine is directed and governed by synthetic products cleverly camouflaged as the need of the…
5 D2C Brands Transforming the Furniture Industry
A number of interesting, new direct-to-customer firms have entered the furniture industry in recent years. These brands are able to compete with…
How D2C has Given a Boost to the Feminine Hygiene Care Brands
Direct-To-Consumer (D2C) brands are businesses that straightforwardly reach the end customer through a combination of their own online and offline…
The Sleep Company Plans to Invest Rs 40-50 cr in Store Expansion
Mattress startup The Sleep Company has set a capex of Rs 40-50 crore over the next two years to open its flagship stores, Harshil Salot, Co-Founder…
Key to Becoming Successful & Building a Strong Customer Base in the D2C Brand
D2C has been on the rise for some time and is quickly transitioning from a fad to a widely used business model. The pandemic of 2020 further shifted…
Why D2C Brands Prefer Collaboration over Competitive Prices
A Direct-to-Customer (D2C) business model is a recent development, which is often confused with conventional supply chains. In a conventional supply…
D2C Brands Continue to Shine with Brand Websites Order Volume Up by 80 pc
Unicommerce, India’s integrated SaaS platform for post-purchase experience management, and Wazir Advisors have launched the first edition of "India’s…
Honasa Consumer Appoints Pratik Mukherjee as the Head of Brands Factory
Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, The Derma Co., Ayuga, and Aqualogica, and the fastest growing House of Brands for…
D2C Marketing Premium Global Kitchenware Brands in India
Recent global research by IBM/ National Retail Federation indicated that one in ten consumers categorize ‘brand’ as a major factor in their…
How D2C Brands can Reduce their RTOs
D2C brands are trying to provide an individualized experience by creating a story and understanding the essential needs of customers. The key to…
How Baby Apparel Brands Discovered the Formula to Success with D2C
Baby apparel is one of the fastest-growing segments in India.  According to Statista, the kidswear market accounted for 20 percent of the total…
Why D2C is a Mindset, Not a Channel ?
The new generation of consumers want to be known, heard, and engaged with rich content rather than just being made to ‘shop now’ and ‘add to cart’.…
How F&B Brands Can Leverage Tech to Ensure Consumer Retention
The food and beverages industry accounts for ~3 percent of India’s GDP and is the single largest employer in the country, with more than 7.3 million…
How Changing Consumer Behavior Impacts D2C Brands
Almost overnight, the pandemic changed consumer behavior globally. Suddenly, safety, security, health, hygiene, and convenience emerged as major…
How Technology is Critical for D2C Ecosystem
More than 800 D2C startups are operating in India, with over 100 million users. These figures do sound exciting. However, what is D2C? It stands for…
D2C Brand Architect Zashed Fashionverse is Using Twisted Thrasio model To Build D2C Brand Community
Zashed Fashionverse has reportedly established as a major “D2C brand architech’ that is creating turn turn-key D2C brands within a short span of time…
How To Grow D2C Brands On E-Commerce Platforms
As we incorporated a global pandemic into our lives, dramatically shifting global shopping trends and consumer behaviors, a cluster of brands, even a…
Why Women are Leading the D2C Revolution
In recent years, the D2C ecosystem has seen tremendous growth with more than 800 brands now following this retail approach in India. The D2C method…
Consumer Electronics Brand Mivi Eyes to Expand into the Offline Space
Homegrown electronics brand Mivi is planning to expand into offline retail by bringing its products to select physical stores.  It is a one-of-a-…
How D2C Sector to Have $100 Billion Addressable Market by 2025
India, which is one of the largest markets in the world, is projected to surpass $1.7 trillion by 2025. A major trend that is observable is the e-…
Funding Galore in the D2C Sector
Consumer searches for a brand’s official online store have seen a growth up to 80 percent as consumers in the new normal are on the lookout for the…
This All-in-one Order Lookup Page to Reduce the Customer Queries by 3X
E-commerce is one of the most challenging industries to operate in when it comes to customer satisfaction and to walk on the footprints every D2C…
[Funding Alert] Anveya Living Bags Rs 8 cr in Seed Round from Rukam Capital
Anveya Living Private Limited, the company behind premium beauty and personal care brands Anveya and ThriveCo, has raised Rs 8 crore from Rukam…
Meesho Adopts Boundaryless Workplace Model
Meesho, India’s fastest-growing internet commerce company, announced a first-of-its-kind boundaryless workplace model.  By decentralizing the…
Why Old Playbook of Growing D2C Channel is Dead in the New Normal?
With e-commerce adoption rates at an all-time high, consumers have moved to a digital-first shopping mindset. These savvy buyers demand better from…
D2C Industry Expectations from Budget 2022: Invest in Homegrown Start-ups and Reduce Import Duties
The D2C sector has been one of the most happening sectors for the year 2021. From the sector seeing its first unicorn, Licious, to several brands…
How Offline to Online Channel Shift by Consumers Fueling D2C Growth
Consumer goods maker Hindustan Unilever shared that a significant part of direct-to-consumer brands' growth is driven by existing shoppers shifting…
Trailblazing D2C: How the Full-Stack D2C Enabling Pioneer, GreenHonchos, Helped Brands Generate over Rs 10,000 mn+ in Revenue
Setting benchmarks and new records seems to be how GreenHonchos gets things done. This appears clearly in the demeanor of the Founder & Director…
[Funding Alert] D2C Performance Wear Start-up Zymrat Raises $500,000 in Seed Funding
Zymrat, an innovation-led performance wear brand announced raising $500,000 in seed funding.  The investment was led by Dominor Investment Holding…
Technologies to Impact Customer Engagement for D2C Brands
It was a necessity that brought more customers online post the outbreak of Covid-19, for the lockdowns while halting the supply chain also appeared…
5 D2C Trends that are Redefining Consumer and Brand Relationship
The Direct-to-Consumer (D2C) segment is disrupting how brands engage, interact with and market to customers. With the proliferation of digital…
How This D2C brand has been Able to Increase its Sales by 40 pc MoM in Last Two Years
For any new business, retaining a consumer base and making consistent revenue is always a challenge. This has particularly been true in the last two…
  • By - Navneel
  • / 6 MIN READ
How Innovation Can Help D2C Brands Grow Further
The Indian retail market is huge and the offering for the supply side is affordable but inspiring. The huge opportunity in India is how you serve the…
What Has Fuelled The Growth In D2C And Where Is the Sector Heading in 2022
The D2C sector is one of the most happening sectors for the year 2021. From the sector seeing its first unicorn, Licious, to several brands like boAt…
  • By - Navneel
  • / 15 MIN READ
How E-commerce and D2C Transactions Surged Upto 82 pc Between 2020 and 2021 in Tier-II Cities
Given the strong internet penetration across Bharat, Tier I and Tier II are seeing a major demand for e-commerce. The Tier I cities have dominated…
How D2C Brands Are Redefining the Way Consumers Shop
D2C industry is growing at a rapid pace. More than 800 brands have already entered the space and many more are expected to join the league.…