Purplle to launch Shakti Mohan's make-up range 'NY Bae X Shakti'
Purplle, the leading Indian online beauty and personal care company, has signed an agreement with television personality & dancepreneur Shakti…
Star Wars, Her Universe collaborate for all-new apparel collection
Star Wars has collaborated with Universe for an all-new apparel collection. The “Star Wars” x Her Universe collection includes t-shirts, joggers,…
Manish Malhotra Beauty by MyGlamm establishes itself as India's Premier Luxury Beauty Brand
This January, fashion designer Manish Malhotra and European beauty brand MyGlamm celebrate the 1st Anniversary of Manish Malhotra Beauty by MyGlamm…
POPxo partners with US-based PopSockets to launch phone grips range
POPxo, India’s largest online community for millennial women designed to blend content and commerce, has partnered with PopSockets, a global leader…
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Hershey's, General Mills partner to bring candy-inspired cereal line
General Mills has announced partnered with Hershey’s to launch a line of candy-inspired cereals. With this partnership, fan-favorite Hershey’s…
Puma ties up with Tabitha Simmons for a new collection
Puma has collaborated with British designer Tabitha Simmons for an apparel and footwear collection. The new collection features reimaginations of…
Mumbai Police arrests proprietors for selling counterfeit Disney products
Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and…
Ravidra Jadeja joins Baseline Ventures ends his innings with Rhiti Sports
Ravindra Jadeja, India's all-rounder cricketer has ended his innings with Rhiti Sports as the left-arm spinner has signed a three-year contract with…
Bollywood's 'Bhai' ready to add more glitter to the jewellery world
Bollywood's heartthrob who is known for his million dollar films, Salman Khan has forayed into the jewellery business. Earlier, Indian Retailer had…
Amazon signs a long term content licensing deal with T-Series
Amazon India has inked a long term content partnership with T-Series to feature its new releases on Amazon’s soon to be launched Prime Video…
Mandhana Industries asks PE investors to offload 5-10% in retail biz
Mandhana Industries, a Mumbai based textile firm which recently ventured into the retail business, has sought assistance from its private equity…
Rohit Sharma starts a new inning in mobile gaming world
India's star batsman, Rohit Sharma, who has already made his mark on world arena by becoming the only batsman to score double ton twice in ODI, has…
Baseline to score goal in India with Liverpool merchandise
Liverpool, one of the prominent league football clubs of Premier League, has signed an exclusive deal with Baseline Ventures. Sports marketing firm…
Baseline to score goal in India with Liverpool merchandise
Liverpool, one of the prominent league football clubs of Premier League, has signed an exclusive deal with Baseline Ventures. Sports marketing firm…
This Dussehra 'Super Bheem' will hit the silver screen with its third movie
After writing a new success story with its last two releases in the series, 'Chota Bheem' franchise is back to burst some crackers on silver screen…
Toys 'R' Us now within the reach of Indian kids
 Tablez India, an arm of Abu Dhabi-based LuLu Group, is moving in to bring US children retail brand Toys 'R' Us to India. The company has inked a…
Cartoon Network outlines ambitions for consumer products & licensing business
Turner India's licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets of…
This is why brand licensing is the latest sweet spot for established brands
Standing at the worth of $576 million, the brand licensing and merchandising industry of India has proved to be an effective retail strategy, given…
Xilam names Indian representative for Oggy and the Cockroaches
Xilam, the Paris-based entertainment production company is heading to India and has licensed its celebrated property ‘Oggy and the Cockroaches’ for…
Safilo Group to frame the world with its new Moschino licensing agreement
Safilo Group, Italian eyewear distributor, has put the final seal on the new global licensing deal. The Group has announced a new global licensing…
ABG, GGP, SPG take over the international apparel brand Aeropostale
Authentic Brands Group (ABG), General Growth Properties (GGP) and Simon Property Group (SPG) finalise the acquisition of the global trend-focused…