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When it comes to selecting the best helmet brands in India, making the right choice is vital for ensuring road safety. With millions of accidents occurring annually, wearing a helmet is one of the most effective ways to protect yourself while riding a motorcycle or scooter. Helmets play a crucial role in minimizing the risk of head injuries, making them essential for every rider. This article offers a detailed look at the top helmet brands available in India and provides guidance on what to consider when choosing a helmet that combines safety and comfort.

Why Choosing the Right Helmet Brand Matters

Choosing a reputable helmet brand is crucial for maximum safety. High-quality helmets are designed to absorb impact, provide a secure fit, and ensure both safety and comfort. Well-known brands invest significantly in research and development to guarantee their products meet international safety certifications and standards. Conversely, non-branded or low-quality helmets often lack these essential safety features, presenting significant risks to riders. Opting for a trusted brand is not merely a matter of style or comfort; it is a critical decision that directly impacts your safety.

Top 10 Helmet Brands in India

1. Studds - Best for Affordable Safety and Durability

Studds is one of the best helmet brands in India, with a longstanding reputation for quality and affordability. Established in 1983, Studds is a market leader offering a wide range of helmets to suit different riders, from daily commuters to adventure enthusiasts. The brand is known for its durable helmets, like the Studds Ninja and Studds Shifter, which provide excellent ventilation and comfort. Studds helmets are ISI-certified and offer great value for money, typically ranging between INR 800 to INR 3,000. Their unique selling point lies in providing affordable helmets without compromising on safety, making them a popular choice among Indian riders.

2. Vega - Best for Stylish and Lightweight Helmets

Vega Helmets, another top contender among the best helmet brands in India, was founded in 1994 and is celebrated for its innovative designs and quality. Vega caters to a broad spectrum of customers, offering models like the Vega Off Road and Vega Crux, which are known for their lightweight design, superior ventilation, and stylish aesthetics. Vega helmets are designed to meet the diverse needs of Indian riders, ensuring comfort and safety at an affordable price. The price range for Vega helmets typically falls between INR 900 to INR 2,500. Vega’s focus on blending style with safety features has made it a favorite among riders who want an appealing and protective helmet.

3. LS2 - Best for Advanced Safety and Technology

LS2 is a globally recognized brand that ranks among the best helmet brands in India for its advanced technology and innovation. Known for their premium materials and cutting-edge safety features, LS2 helmets are designed to offer superior protection and comfort. Popular models such as the LS2 FF320 and LS2 OF558 provide options for both full-face and open-face preferences, catering to various riding styles. LS2 helmets are DOT and ECE-certified, highlighting their commitment to safety. With a price range starting from INR 4,000 and going up to INR 15,000, LS2 helmets are positioned as a premium option for riders who prioritize high-quality materials and advanced safety features.

4. Axor - Best for Trendy Designs and Affordability

Axor is emerging as one of the best helmet brands in India, especially for those seeking stylish designs at affordable prices. Despite being relatively new in the market, Axor has quickly gained popularity due to its trendy designs and focus on safety. Models like the Axor Apex and Axor Urban are known for their sleek looks, lightweight construction, and comfortable interiors. Axor helmets are designed to appeal to younger riders who prefer a modern aesthetic without compromising on safety. They are ISI-certified, ensuring they meet national safety standards. The price range for Axor helmets is between INR 2,000 to INR 5,000, making them an attractive option for budget-conscious riders.

5. Royal Enfield - Best for Classic and Vintage Helmets

Royal Enfield is a brand synonymous with classic motorcycles, and its helmets are no exception. Ranked among the best helmet brands in India for those who love a vintage look, Royal Enfield helmets combine retro aesthetics with modern safety features. Helmets like the Royal Enfield Jet and their full-face models are designed to complement the rugged charm of their motorcycles while ensuring robust protection. Known for their high-quality materials and sturdy build, Royal Enfield helmets offer a unique blend of heritage and safety. The price range for Royal Enfield helmets typically falls between INR 2,500 to INR 8,000, catering to riders who value both style and safety.

6. Steelbird - Best for Wide Range and Innovation

Steelbird is one of India's oldest helmet manufacturers, established in 1964. Known for its focus on safety and innovation, Steelbird offers a wide range of helmets catering to different riding styles. The brand's helmets are ISI-certified and feature advanced ventilation systems, impact-resistant shells, and stylish designs. Popular models include the Steelbird SBA-1 and Steelbird Air. The price range for Steelbird helmets is between INR 1,000 to INR 4,000, making them an affordable option for riders seeking high-quality helmets with good safety features.

7. SMK Helmets - Best for International Quality and Style

SMK Helmets is a premium brand under the Studds umbrella, designed for riders who seek international quality and style. SMK helmets are manufactured using advanced materials and technology, offering superior protection and comfort. The brand is known for its innovative designs, such as the SMK Twister and SMK Stellar, which feature aerodynamic shapes and advanced ventilation systems. SMK helmets are DOT and ECE-certified, ensuring they meet global safety standards. The price range for SMK helmets is between INR 4,000 to INR 12,000, catering to riders who prioritize premium quality and cutting-edge design.

8. MT Helmets - Best for Robust Build and Comfort

MT Helmets is a Spanish brand that has gained a strong following in India for its high-quality helmets that combine safety, comfort, and style. Known for their robust build and advanced safety features, MT helmets are DOT and ECE-certified, making them a preferred choice among safety-conscious riders. Popular models like the MT Thunder and MT Revenge offer excellent protection, comfort, and ventilation, suitable for both city commuting and long rides. The price range for MT helmets typically falls between INR 4,000 to INR 10,000.

9. Arai - Best for Premium Safety and Handmade Quality

Arai is a globally renowned Japanese helmet brand known for its uncompromising commitment to safety and quality. While Arai helmets are among the most expensive on the market, they are highly regarded for their superior materials, advanced safety features, and exceptional comfort. Each Arai helmet is handmade and undergoes rigorous testing to ensure it meets the highest safety standards. Popular models like the Arai RX-7V and Arai QV-Pro are known for their aerodynamic design, superior fit, and excellent ventilation. The price range for Arai helmets starts from INR 40,000 and can go up to INR 1,00,000, making them a premium option for serious riders who want the best in safety and comfort.

10. Shoei - Best for Professional Racing and High Performance

Shoei is another top-tier Japanese helmet brand known for its high-quality craftsmanship and innovative designs. Shoei helmets are favored by professional racers and serious riders for their advanced safety features, lightweight construction, and superior comfort. Models like the Shoei GT-Air and Shoei NXR are designed with an emphasis on aerodynamics, noise reduction, and ventilation, providing an unparalleled riding experience. Shoei helmets are DOT and ECE-certified, ensuring they meet international safety standards. The price range for Shoei helmets is between INR 35,000 to INR 80,000, catering to riders who demand the best in safety, technology, and performance.
 

Factors to Consider When Choosing a Helmet Brand

When selecting a helmet, it is essential to prioritize safety certifications such as ISI, DOT, or ECE, which ensure compliance with stringent safety standards. Comfort is also a significant consideration; features like proper padding, ventilation, and lightweight materials contribute to a more comfortable riding experience. Ensuring a proper fit is crucial for safety; the helmet should be snug but not overly tight, and adjustable straps can help achieve the best fit. Different helmet types are designed for various riding styles and preferences, so choosing the right one depends on your specific needs and habits.

Types of Helmets Available in the Indian Market

Different types of helmets cater to specific needs and preferences:

• Full-Face Helmets are ideal for providing the highest level of protection, covering the entire head and face. These helmets are perfect for long-distance rides and high-speed biking, offering maximum safety and reducing wind noise. However, they can be heavier and warmer, which might be less comfortable for some riders.

• Half-Face Helmets offer a lightweight option that covers only the top of the head, providing good visibility. These helmets are less protective than full-face models but are popular for their retro style and comfort, making them suitable for short, city rides.

• Modular Helmets combine the benefits of full-face and half-face helmets, offering versatility for different riding conditions. These helmets can convert for better ventilation, making them flexible but typically heavier and more expensive.

• Off-Road Helmets are specifically designed for dirt biking, featuring a chin guard and visor for enhanced protection. They are lightweight and provide excellent ventilation but are not suitable for regular street use due to their specialized design.

• Open-Face Helmets offer coverage for the top and sides of the head while leaving the face exposed. These helmets are great for city commuting, providing good ventilation and visibility, but offer less face protection than full-face models.

Comparing Indian Helmet Brands with Global Standards

Indian helmet brands have made remarkable advancements in quality and safety, often matching international standards. While global brands like Shoei and Arai are renowned for their high-end features and premium materials, Indian brands such as Studds and Vega provide similar safety and quality at more affordable prices. With ongoing innovation and adherence to international safety standards, Indian helmet manufacturers are increasingly competitive on the global stage, offering excellent value for money without sacrificing quality.

Tips for Buying Helmets

• Check Safety Certifications: Always ensure the helmet has ISI, DOT, or ECE certifications to guarantee it meets safety standards.
• Ensure Proper Fit: Try on different sizes and models to find a helmet that fits snugly without being too tight. The helmet should feel secure and not move around when you shake your head.
• Consider the Type of Helmet: Choose a helmet type (full-face, half-face, modular, etc.) that suits your riding style and needs.
• Look for Warranty: Make sure to check the warranty provided by the brand or seller to ensure after-sales support in case of defects or issues.
• Read Customer Reviews: If buying online, read customer reviews and ratings to get a sense of the helmet’s comfort, durability, and overall performance.

Choosing the right helmet is crucial for your safety on the road. With numerous brands available in India, it is important to research and select a helmet that aligns with your specific needs and preferences. Always prioritize quality, comfort, and safety certifications when making your decision. Remember, a good helmet is more than just a protective gear; it is a vital investment in your safety. Ride safe, choose wisely, and enjoy every journey on the road!

Star Wars has collaborated with Universe for an all-new apparel collection. The “Star Wars” x Her Universe collection includes t-shirts, joggers, jackets and more.

Ashley Eckstein, Founder, Her Universe, said, “I am a huge ‘Star Wars’ fan, and I love showing off my fandom proudly. When designing this collection, we wanted to create the perfect outfit to wear while living your best life on Batuu. Whether it’s drinking blue milk, picking out your perfect lightsaber or flying the Millennium Falcon, everyone wants that wearable souvenir and photo that shows the perfect day at Star Wars: Galaxy’s Edge.”

The “Star Wars” brand has forayed into multiple partnerships with the recent release of “Star Wars: The Rise of Skywalker”. Additionally, Star Wars’ recent collections with Pat McGrath and Columbia have also made their way to the market.

The new collection is now available at Disney Parks and will be available at ShopDisney.com starting January 27.

This January, fashion designer Manish Malhotra and European beauty brand MyGlamm celebrate the 1st Anniversary of Manish Malhotra Beauty by MyGlamm.

Manish Malhotra Beauty by MyGlamm has quickly established itself as the number one premium makeup brand in India with 200 retail locations across 50 cities in India and online orders delivered to over 1000 cities in India. In 2020, Manish Malhotra Makeup by MyGlamm expects to become the first brand to cross the Rs 100 cr number in less than two years of launch.

In January 2019, couturier to the stars, Manish Malhotra became the first Indian designer to introduce a complete range of beauty & colour cosmetics with his exclusive, luxurious makeup line co-created with European beauty brand, MyGlamm. A first for both brands at the time, the collection launched uber-luxe eye palettes, lip glosses, lipsticks, nail lacquers, blushes and highlighters with MyGlamm, as part of an exclusive collaboration.

This year, they have expanded the already extensive Manish Malhotra Beauty by MyGlamm line by doubling in size, growing to 100+ SKU’s.

And to celebrate their first anniversary, they unveiled 2020 Celebration Edit, a new collection of Manish Malhotra Haute Couture Makeup by MyGlamm. This new collection is designed to celebrate not just special occasions but also the little joys of life.

The label and the couturier have also unveiled their new campaign, with Mira Kapoor, Tahira Kashyap, Ananya Birla, Aishwarya Desai, Medha Rana, Aishwarya Sushmita, Priyanka Kapadia and Anjali Lama as the faces of the campaign to depict beauty is for everyone. There are no stereotypes, there is just that beautiful YOU, who we celebrate every day.

The 2020 Celebration Edit will introduce five new products, innovative, multitasking lip/eye/cheek metallic chalks, glitter eyeliners, liquid matte lipsticks, black mascara & gold mascara topcoat, and a face & body highlighter. For bold and sexy eyes, the brand will be launching two new extensions to their best-selling 9-in-1 shimmering eye shadow palettes that will be perfect for creating a day to night looks.

Manish Malhotra, said, “Makeup for me is a celebration of your own style. I wanted this campaign to reflect my world, and include people from all walks of life, where the one unifying thread is that each of these women has their own unique reasons to celebrate. You don’t need to be the stereotypical beauty image that you see in magazines and hoardings; Manish Malhotra Beauty celebrates being yourself. And in my opinion, it’s the best kind of celebration.”

Malaika Mahtaney, Chief Marketing Officer, MyGlamm, stated, “We are excited as we continue to evolve and bring to life Manish Malhotra’s vision of beauty to his many fans across the country. We wanted to celebrate beauty without defining it or limiting it to a stereotype. Our campaign is a celebration of every woman who is her own beauty. We are proud of what we have created. This year, we have doubled the collection bringing products that India has never seen before, encouraging the MyGlamm woman to 'live glamorous' every day.”

The Manish Malhotra 2020 Celebration Edit is exclusively available on myglamm’s website, Manish Malhotra Flagship Stores, MyGlamm retail outlets as well as at Shoppers Stop outlets across India.

With lipsticks starting at Rs 950 and eyeshadow palettes at Rs 1850, Manish Malhotra Beauty by MyGlamm has become the product of choice for consumers in the premium segment.

POPxo, India’s largest online community for millennial women designed to blend content and commerce, has partnered with PopSockets, a global leader in the mobile accessory space, to launch an exclusive range of PopGrips, an expandable, collapsible grip and stand for your phone.

The PopGrip collection has been designed keeping in mind the modern millennial women who are fearless, fun and loves to experiment with their style. From 90s characters like the Powerpuff Girls to popular catch phrases that every girl would love, this collection has it all. The collection starts from Rs 695 onwards and is available on POPxo Shop.

Priyanka Gill, Founder & CEO, Luxeva Ltd, said, “Both POPxo and PopSockets are young and dynamic brands offering lifestyle products enabling the millennial audience to express themselves. The data-driven female-focused designs carried onto the original PopGrips make for fun fashion accessories apart from being high on utility. The collaboration reinforces our commitment to offering quality well-designed products and the launch further strengthens our narrative of integrating content with commerce.”

Siddharth Gadodia, CEO at Upbeat Retail, stated, “We are very excited to announce this partnership with PopXO, we felt that both brands have a very similar approach towards a young and modern millennial audience, and this tie-up would bring out designs that resonate very well with them.”

PopSockets exists to change the world for the better with innovative, magical products and community empowered activism. Products include the PopGrip, PopTop, PopWallet, PopThirst and PopMirror, all designed to increase the functionality of devices use daily. PopSockets has sold more than 160 million grips globally and has become a staple on phones around the world.

Launched in 2015, POPxo is India’s largest online community for millennial women to read, watch, shop and hangout. From content to its own private label brand, POPxo is designed to blend content and commerce. POPxo’s articles, video and social media content in six languages, including English, Hindi, Marathi, Bangla, Tamil and Telugu, draws more than 42 million users every month who spend over 3 million hours across all its platforms.

General Mills has announced partnered with Hershey’s to launch a line of candy-inspired cereals.

With this partnership, fan-favorite Hershey’s candies will be transformed into breakfast cereals. These cereals consist of Hershey’s Kisses, Jolly Rancher and a new version of even bigger Reese’s Puffs.

The new cereals will be launched nationwide throughout the next few months. While Hershey’s Kisses cereal is available starting this month, Big Puffs and Jolly Rancher cereal will debut in March.

Earlier, the two food brands tied up on the original Reese’s Puffs as well as Hershey’s Cookies and Cream Fillows Cereal and Cocoa Puffs made with Hershey’s chocolate.

The latest agreement with General Mills adds to Hershey’s other major partnerships. In July last year, The Emoji Company inked a deal with Hershey’s to introduce a limited-edition chocolate bar to shelves during the summer. Hershey’s also unveiled a holiday capsule collection with Forever 21 in November.

In 2019, General Mills also mixed up some new deals, including a partnership with Godiva to develop baking mixes in four different flavors.

Puma has collaborated with British designer Tabitha Simmons for an apparel and footwear collection.

The new collection features reimaginations of the Puma Cell Stellar and Ralph Sampson. Most of this collection has been decorated with Simmons’ signature floral patterns.

Adam Petrick, Global Director Brand and Marketing, Puma, said, “We’re excited to introduce our partnership with Tabitha Simmons, an incredible creative with an extremely diverse set of talents. For our first collaboration, we’ve blended Puma’s iconic sport-inspired silhouettes with Tabitha’s well-known custom florals resulting in disruptive new executions with a feminine touch.”

The Puma x Tabitha Simmons collection also offers matching apparel like the reversible full-zip nylon track jacket with batwing sleeves, adjustable drawcord stoppers and practical pockets, and track pants in black decorated with a floral T7 panel on the side.

The collection includes accessories such as the shiny backpack with a custom-made all-over print, a padded laptop pocket, a mesh pocket on the front, and utility-inspired webbing details along with a waist bag with floral prints, a frontal mesh pocket, chunky zippers with detachable keyring puller and webbing details.

Tabitha Simmons stated, “I’m thrilled to have the opportunity to partner with such an iconic brand like Puma for my first venture into the sportswear and athleisure market. Together, we married Puma’s sporty aesthetic with my signature, feminine florals to create a collection of shoes, bags and a stylish tracksuit for all women on the go.”

Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and protect their intellectual property.

Working on same sidelines, Disney - the world’s leading entertainment brand, works closely with enforcement agencies around the world to protect our intellectual property and brands. 

As a part of an ongoing enforcement campaign in India, the officers of the Zone-2 Mumbai Police conducted raids of the following five targets: Niva Bags; Capitol Bags and Return Gifts; National Bag House; Raj Bags; and Roshan’s the Bag Kingdom in Crawford Market.

More than 2,000 counterfeit Disney products were seized in total from all stores and the owners/ proprietors of the stores, Shailesh Mavji Daga of Niva Bags; Dhiraj Ramesh Suthar of Capitol Bags and Return Gifts; Mohamed Jaid Ahmed Parwani of National Bag House; Ravi Rasiklal Shah of Raj Bags and Mohamed Nazim Idris Shaikh of Roshan’s the Bag Kingdom, were arrested on charges of criminal counterfeiting. 

Investigations are ongoing to identify the source/ locations of the manufacturers of the seized goods, who will also be prosecuted as appropriate. This enforcement action follows up raids that took place on 12 July 2017 in Mumbai’s Crawford Market, where police seized over 3,500 Disney counterfeit products. 

“It is critical that we protect the integrity of the products that bear the Disney name,” said Sanjeet Mehta, Executive Director, Consumer Products, Disney India.

“Our consumer products lines in India include fashion apparel, home, toys, consumer electronics, stationery, food, health and beauty, and publishing. We are grateful to the local Zone-2 Police and the Crime Branch Control in Mumbai for protecting both the rights of trusted brand owners and Indian consumers.”

Disney has an ongoing focus to stop counterfeiting within India, working with government agencies and local police. To assist in these efforts, Disney asks that the public report any suspected infringements through an email account—Tips@DisneyAntipiracy.com—which has been set up for this purpose. Disney takes seriously any suspected violation of its intellectual property rights and cooperates with the appropriate agencies to pursue reported violators.  

Ravindra Jadeja, India's all-rounder cricketer has ended his innings with Rhiti Sports as the left-arm spinner has signed a three-year contract with Baseline Ventures. Jadeja who has been associated with Rhiti Sports (owned by an associate of MS Dhoni) from a long time and has recently ended his term with the firm.

As per the new agreement signed between Jadeja and Baseline Ventures, the new company will be handling all his endorsements, brand associations, corporate profile, merchandise and other business and commercial interests of the all-rounder. With this development, Rhiti Sports has lost its second ace India cricketer after Suresh Raina, Last year, Raina too decided to not renew the contract of Rhiti Sports and opted to shift to IOS Sports and Entertainment.

Rhiti Sports, run by Arun Pandy, continues to manage Dhoni and other cricketers such as Mohit Sharma, KL Rahul, Bhuvaneshwar Kumar and South African Francois du Plessis. Jadeja, 27, has an impressive on-field record.

Elaborating further on the deal, Tuhin Mishra, MD, Baseline Ventures said that brand has signed long-term contract with Jadeja on Saturday. Company plans to fully exploit his commercial potential over the next few years where the firm will help to build the brand Ravindra Jadeja .

Bollywood's heartthrob who is known for his million dollar films, Salman Khan has forayed into the jewellery business. Earlier, Indian Retailer had reported that Sultan starrer has shown a keen interest in this segment and was chalking plans to explore the jewellery sector of the country. Today, Salman Khan Foundation has announced that it has partnered with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond jewellery.

Style Quotient Jewellery Pvt. Ltd. is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand. The latest collection is inspired by Being Human's six core brand values including love, care, share, joy, help and hope. Inimitably designed, these jewellery articles are light weight and are available in gold and diamonds. The collections are termed as Being Human Statement Collection, Trinity Collection, Classics Collection, Partners for life Collection, Black Galaxy Collection and Linear Collection. 80 per cent of jewellery will be cater to women and rest 20 per cent to men. The collection will be available across jewellery retail stores in India and also, exclusively on Amazon.in.

These lightweight differentiated collections have been designed for everyday wear and the range starts from Rs. 5,000 to 50,000. The entire range of Being Human jewellery is designed in certified natural diamonds and crafted in 18K gold. Each piece of the collection will be crafted with natural Australian diamonds that have been passed through Rio Tinto's Chain of Custody system from mine to retailers and will be accompanied by a Certificate of Authenticity.

Each article is certified by Gemological Science International (GSI). Speaking about the launch, Bajrangi Bhaijaan of Bollywood, Salman Khan stated, “I have been associated with Style Quotient Jewellery Pvt. Ltd. before and it feels great to now collaborate with them. Being Human is a brand with a soul, and with this association, we are moving to the next step of expansion. People have always given me and Being Human tremendous love and I hope, we continue to receive in the days to come”.

“It is our pleasure to be connected with Being Human foundation. We have worked very closely in the past with Salman Khan and the association has been gratifying and joyous one. Salman Khan represents the modern-day India and has huge global and mass appeal. His presence will boost our brand equity and will assist us to move effortlessly into the western and the northern region, which is our focus currently,” said Prasad Kapre, CEO and Director, Style Quotient Jewellery Pvt. Ltd.

“We are excited to launch Being Human's line of jewellery exclusively on our lattice. This offering gives millions of fans of Salman Khan and the brand from across the country and easy and immediate access the fresh selection. After receiving an overwhelming response from Bajrangi Bhaijaan pendants on our platform, we are pleased to bring this exceptional offering to our customers just ahead of festive season,” commented Mayank Shivam, Category Leader, Amazon Fashion.

Amazon India has inked a long term content partnership with T-Series to feature its new releases on Amazon’s soon to be launched Prime Video service. As per the pact, Prime will stream the videos just few weeks after their theatrical release in the country.

While revealing the information, Amazon stated in its official statement that new releases by T-Series will be streamed within a few weeks of their theatrical release in India. Currently, company is looking forward for some of the big releases such as ‘Tum Bin 2’, ‘Raabta’, ‘Simran’, ‘Chef’, ‘Yaariyan 2’, ‘Hindi Medium’, ’Wajah Tum Ho’, ‘Hate Story 4’ and ‘Noor’.

Elaborating further on the deal, Nitesh Kripalani, Video India Director and Country Head, Amazon said that T-Series is one of the leaders in the Indian entertainment industry. As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release.

Adding further, he commented that Amazon is committed to adding value for Prime members and it is excited to give them exclusive access to premium entertainment they will love. It will continue to add more content in the coming months.

Adding another feather in its cap, company informed that its Prime subscribers will be able to watch 17 under production movies of T-Series first before their television premier.

T-Series has always strived to be ahead of the curve in the digital content distribution space and this exclusive alliance for its future under-production films with Amazon is another step in that direction, said Bhushan Kumar, Chairman and MD, T-Series.